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Week in review: Week ending 24 April 2012

Tuesday, 17 April 2012
Editorial DeskIn PR, your reputation is built on more than just good workIn an industry such as PR where influencing opinions and managing reputations is any agency's biggest focus, who looks after the agency's own reputation? Darren Gilbert went in search of the answer.
Publicity NewsEuropcar commits to sustainability by supporting Green Office WeekEuropcar, one of South Africa’s leading car rental companies, is once again demonstrating its commitment to sustainability and the preservation of natural resources by being the lead sponsor of Green Office Week (GOW) for the second year. GOW runs from Monday, 16 April to Friday, 20 April.
New AccountsDei Gratia Marketing and Communications secures new accountsThe iconic Winchester Mansions hotel in Sea Point and the Pure Cotton Shop have appointed Dei Gratia to manage their public relations.
Publicity NewsSome major matches lined up at the stadiums for April and MayStadium Management South Africa continues to hit the ground running in terms of hosting the majority of this country’s finest footballing matches. With 15 weeks of 2012 having past, SMSA has successfully managed over 30 soccer games as well as music concerts and church gatherings, and is fast gaining the reputation of the company that never sleeps.
Publicity NewsThe Kresge Foundation is giving a boost to higher education in South AfricaThe Kresge Foundation announced it is renewing its commitment to South African higher education and expects to invest at least $15 million (over R100 million) in the effort through to 2018. That includes a continuation of its partnership with Inyathelo, the South African Institute for Advancement.
Tuesday, 17 April 2012
Editorial DeskIn PR, your reputation is built on more than just good workIn an industry such as PR where influencing opinions and managing reputations is any agency's biggest focus, who looks after the agency's own reputation? Darren Gilbert went in search of the answer.
Publicity NewsEuropcar commits to sustainability by supporting Green Office WeekEuropcar, one of South Africa’s leading car rental companies, is once again demonstrating its commitment to sustainability and the preservation of natural resources by being the lead sponsor of Green Office Week (GOW) for the second year. GOW runs from Monday, 16 April to Friday, 20 April.
New AccountsDei Gratia Marketing and Communications secures new accountsThe iconic Winchester Mansions hotel in Sea Point and the Pure Cotton Shop have appointed Dei Gratia to manage their public relations.
Publicity NewsSome major matches lined up at the stadiums for April and MayStadium Management South Africa continues to hit the ground running in terms of hosting the majority of this country’s finest footballing matches. With 15 weeks of 2012 having past, SMSA has successfully managed over 30 soccer games as well as music concerts and church gatherings, and is fast gaining the reputation of the company that never sleeps.
Publicity NewsThe Kresge Foundation is giving a boost to higher education in South AfricaThe Kresge Foundation announced it is renewing its commitment to South African higher education and expects to invest at least $15 million (over R100 million) in the effort through to 2018. That includes a continuation of its partnership with Inyathelo, the South African Institute for Advancement.
Tuesday, 17 April 2012
New Accounts4ward-design appoints marcusbrewsterVideo conferencing and home automation specialist 4ward-design has appointed marcusbrewster as its PR agency of record. Handling full-service PR strategy and media liaison, marcusbrewster will help position 4ward as industry leaders for bespoke integration systems in the commercial and residential sectors to drive deal flow.
Publicity NewsTLC and Dettol raise funds for the Children’s Hospital TrustDettol has launched its ‘Health for More Touch’ campaign across Unlimited’s TLC platforms for a period of three months. The campaign is encouraging consumers to buy any Dettol product and help raise funds for the Children’s Hospital Trust.
Publicity Newsgo4word teams with DHL Stormers and DHL Manchester United Champ19ns Trophy TourSpecialist PR and communications agency go4word has been appointed to leverage sponsorship, direct social media interaction, support CSI initiatives and manage the brand experience through relevant communication channels for the DHL Stormers during the 2012 Super 15 rugby season.
Publicity NewsOnline media is the main source for technology newsOnline media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with Johannesburg based Integrated Marketing and Communications agency Watt Communications.
Publicity NewsPioneer Foods raises R1-million for abused, vulnerable and orphaned childrenIn a national drive to raise R1-million for abused, vulnerable and orphaned children, Pioneer Foods, in a first-ever collaborative CSI effort from all its divisions, will be donating a percentage of its revenue to charity organisations of The Table of Peace and Unity.
Tuesday, 17 April 2012
Editorial DeskIn PR, your reputation is built on more than just good workIn an industry such as PR where influencing opinions and managing reputations is any agency's biggest focus, who looks after the agency's own reputation? Darren Gilbert went in search of the answer.
Publicity NewsEuropcar commits to sustainability by supporting Green Office WeekEuropcar, one of South Africa’s leading car rental companies, is once again demonstrating its commitment to sustainability and the preservation of natural resources by being the lead sponsor of Green Office Week (GOW) for the second year. GOW runs from Monday, 16 April to Friday, 20 April.
New AccountsDei Gratia Marketing and Communications secures new accountsThe iconic Winchester Mansions hotel in Sea Point and the Pure Cotton Shop have appointed Dei Gratia to manage their public relations.
Publicity NewsSome major matches lined up at the stadiums for April and MayStadium Management South Africa continues to hit the ground running in terms of hosting the majority of this country’s finest footballing matches. With 15 weeks of 2012 having past, SMSA has successfully managed over 30 soccer games as well as music concerts and church gatherings, and is fast gaining the reputation of the company that never sleeps.
Publicity NewsThe Kresge Foundation is giving a boost to higher education in South AfricaThe Kresge Foundation announced it is renewing its commitment to South African higher education and expects to invest at least $15 million (over R100 million) in the effort through to 2018. That includes a continuation of its partnership with Inyathelo, the South African Institute for Advancement.
Tuesday, 17 April 2012
New Accounts4ward-design appoints marcusbrewsterVideo conferencing and home automation specialist 4ward-design has appointed marcusbrewster as its PR agency of record. Handling full-service PR strategy and media liaison, marcusbrewster will help position 4ward as industry leaders for bespoke integration systems in the commercial and residential sectors to drive deal flow.
Publicity NewsTLC and Dettol raise funds for the Children’s Hospital TrustDettol has launched its ‘Health for More Touch’ campaign across Unlimited’s TLC platforms for a period of three months. The campaign is encouraging consumers to buy any Dettol product and help raise funds for the Children’s Hospital Trust.
Publicity Newsgo4word teams with DHL Stormers and DHL Manchester United Champ19ns Trophy TourSpecialist PR and communications agency go4word has been appointed to leverage sponsorship, direct social media interaction, support CSI initiatives and manage the brand experience through relevant communication channels for the DHL Stormers during the 2012 Super 15 rugby season.
Publicity NewsOnline media is the main source for technology newsOnline media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with Johannesburg based Integrated Marketing and Communications agency Watt Communications.
Publicity NewsPioneer Foods raises R1-million for abused, vulnerable and orphaned childrenIn a national drive to raise R1-million for abused, vulnerable and orphaned children, Pioneer Foods, in a first-ever collaborative CSI effort from all its divisions, will be donating a percentage of its revenue to charity organisations of The Table of Peace and Unity.
Tuesday, 17 April 2012
Publicity NewsWhy you are the difference this Earth DayA billion acts of green may sound like asking for the world. In fact, that is exactly what it is. The theme of the 42 nd annual Earth Day, which takes place on Sunday, 22 April, is to inspire a billion acts of green. Earth Day asks the world to stand up and to stand together with one common voice against environmental degradation.
Publicity NewsMobiltrix partners with Trashback for their CSI activityMobile reward and mobile CRM specialist Mobilitrix is working with TrashBack, a Cape based initiative, as part of its corporate social responsibility (CSI) activity. TrashBack is a social enterprise that changes apathy into action through an altered perception of waste, rewarding participants for collecting various types of solid waste.
Publicity NewsMiss Earth beauties distribute eggs for EasterIn celebration of the 2012 Miss Earth South Africa’s ten year anniversary, former winners and recently announced regional finalists got together and spent the Easter weekend distributing over 20 000 Easter Eggs ands care packs for society’s forgotten citizen’s.
Publicity NewsEarth Day celebrationsEarth Day that took place on Sunday, 22 April is an annual celebration, with people sharing their love and appreciation for the environment and through events, campaigns and respect for Mother Earth.
Publicity NewsThe importance of a good briefYou only realise how important a good brief is when you have to work on a bad one. A good brief is a great place to start; a bad brief is no start at all. Written by Nick Warren, creative director at Mann Made Media.
Tuesday, 17 April 2012
Editorial DeskIn PR, your reputation is built on more than just good workIn an industry such as PR where influencing opinions and managing reputations is any agency's biggest focus, who looks after the agency's own reputation? Darren Gilbert went in search of the answer.
Publicity NewsEuropcar commits to sustainability by supporting Green Office WeekEuropcar, one of South Africa’s leading car rental companies, is once again demonstrating its commitment to sustainability and the preservation of natural resources by being the lead sponsor of Green Office Week (GOW) for the second year. GOW runs from Monday, 16 April to Friday, 20 April.
New AccountsDei Gratia Marketing and Communications secures new accountsThe iconic Winchester Mansions hotel in Sea Point and the Pure Cotton Shop have appointed Dei Gratia to manage their public relations.
Publicity NewsSome major matches lined up at the stadiums for April and MayStadium Management South Africa continues to hit the ground running in terms of hosting the majority of this country’s finest footballing matches. With 15 weeks of 2012 having past, SMSA has successfully managed over 30 soccer games as well as music concerts and church gatherings, and is fast gaining the reputation of the company that never sleeps.
Publicity NewsThe Kresge Foundation is giving a boost to higher education in South AfricaThe Kresge Foundation announced it is renewing its commitment to South African higher education and expects to invest at least $15 million (over R100 million) in the effort through to 2018. That includes a continuation of its partnership with Inyathelo, the South African Institute for Advancement.
Tuesday, 17 April 2012
New Accounts4ward-design appoints marcusbrewsterVideo conferencing and home automation specialist 4ward-design has appointed marcusbrewster as its PR agency of record. Handling full-service PR strategy and media liaison, marcusbrewster will help position 4ward as industry leaders for bespoke integration systems in the commercial and residential sectors to drive deal flow.
Publicity NewsTLC and Dettol raise funds for the Children’s Hospital TrustDettol has launched its ‘Health for More Touch’ campaign across Unlimited’s TLC platforms for a period of three months. The campaign is encouraging consumers to buy any Dettol product and help raise funds for the Children’s Hospital Trust.
Publicity Newsgo4word teams with DHL Stormers and DHL Manchester United Champ19ns Trophy TourSpecialist PR and communications agency go4word has been appointed to leverage sponsorship, direct social media interaction, support CSI initiatives and manage the brand experience through relevant communication channels for the DHL Stormers during the 2012 Super 15 rugby season.
Publicity NewsOnline media is the main source for technology newsOnline media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with Johannesburg based Integrated Marketing and Communications agency Watt Communications.
Publicity NewsPioneer Foods raises R1-million for abused, vulnerable and orphaned childrenIn a national drive to raise R1-million for abused, vulnerable and orphaned children, Pioneer Foods, in a first-ever collaborative CSI effort from all its divisions, will be donating a percentage of its revenue to charity organisations of The Table of Peace and Unity.
Tuesday, 17 April 2012
Publicity NewsWhy you are the difference this Earth DayA billion acts of green may sound like asking for the world. In fact, that is exactly what it is. The theme of the 42 nd annual Earth Day, which takes place on Sunday, 22 April, is to inspire a billion acts of green. Earth Day asks the world to stand up and to stand together with one common voice against environmental degradation.
Publicity NewsMobiltrix partners with Trashback for their CSI activityMobile reward and mobile CRM specialist Mobilitrix is working with TrashBack, a Cape based initiative, as part of its corporate social responsibility (CSI) activity. TrashBack is a social enterprise that changes apathy into action through an altered perception of waste, rewarding participants for collecting various types of solid waste.
Publicity NewsMiss Earth beauties distribute eggs for EasterIn celebration of the 2012 Miss Earth South Africa’s ten year anniversary, former winners and recently announced regional finalists got together and spent the Easter weekend distributing over 20 000 Easter Eggs ands care packs for society’s forgotten citizen’s.
Publicity NewsEarth Day celebrationsEarth Day that took place on Sunday, 22 April is an annual celebration, with people sharing their love and appreciation for the environment and through events, campaigns and respect for Mother Earth.
Publicity NewsThe importance of a good briefYou only realise how important a good brief is when you have to work on a bad one. A good brief is a great place to start; a bad brief is no start at all. Written by Nick Warren, creative director at Mann Made Media.
Tuesday, 17 April 2012
Publicity NewsUniting to defeat Africa’s biggest killerIn the run-up to World Malaria Day on 25 April, the South African division of the global partnership, United Against Malaria (UAM), is intensifying fundraising efforts to purchase life-saving mosquito nets and reduce malaria deaths to zero.
New AccountsSabio Communications acquires Cryo-Save account South AfricaSabio Communications delivers a full range of PR and marketing services and is proud to announce that it has acquired the Cryo-Save account. Cryo-Save South Africa is part of the Cryo-Save Group, Europe’s largest private human stem cell bank. There are six internationally accredited labs and Cryo-Save globally stores more than 200 000 samples.
New AccountsTribeca PR awarded the AAD public relations tenderTribeca Public Relations has been awarded the tender to provide public and media relations support for the Africa Aerospace and Defence 2012 (AAD 2012) exhibition and air show, to be held at the Airforce Base Waterkloof in Pretoria from the Wednesday, 19 to Sunday, 23 September.
Publicity NewsDiscovery Networks announces search for new PR agency in South AfricaDiscovery Networks CEEMEA, a division of world’s number one nonfiction media company Discovery Communications, announced on Thursday, 19 April that they will be putting their PR account up for pitch and recruiting for an agency to handle the communications strategy in South Africa and other key sub-Saharan territories such as Kenya and Nigeria.
Publicity NewsKlipdrift announces deal to sponsor the SpringboksOn Wednesday 18 April, Klipdrift welcomed the Springboks into its family with the announcement of a deal that will see the popular brand become the official brandy of the national rugby team. The tie was celebrated in the presence of Springbok players, SA Rugby Union (SARU) executive management, media and special guests.
Publicity NewsFacilitating sustainable change in under resourced areas“We believe every resident and business of Durban has the ability to bring about sustainable change.” This is the message of ‘We are Durban’ Social Upliftment, an already-active business-driven Durban-based NGO, involved in facilitating sustainable change in under-resourced areas in Durban, which is hosting its formal launch in the Durban City Hall on Thursday, 3 May.
Publicity NewsFNB lends a helping hand to the Khayelitsha communityIn March, FNB Western Cape volunteers started laying the foundations for a multipurpose child and youth care facility based in Khayelitsha, Cape Town. In partnership with the Southern African Sustainable Development Initiative (SASDI), this initiative will provide residential care, early intervention, reintegration and rehabilitation programmes for 75 former street children in the area.
New AccountsFIVESTAR PR appointed to launch La Clé des Montagnes in FranschhoekLuxury travel and hospitality specialist, FIVESTAR PR has been appointed to launch La Clé des Montagnes in Franschhoek.
Publicity NewsWESSA is proud to announce news of a fruitful new collaborationWESSA has launched its own wine initiative through which it will work in partnership with different wine estates to produce specially-branded WESSA wines. The aim of this venture is to raise funds to support the organisation’s continuing conservation and environmental education work.
Publicity NewsGreen Office for Earth DayThis year, Earth Day takes place on Sunday, 22 April, and, leading workforce management and productivity solutions company, Kelly will take the time to consider planet earth. At the end of last month, Earth Hour saw hundreds of millions of people, businesses and governments unite for the sake of our planet and take an hour to consider their impact on energy usage.

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