Nuhraan Dollie was the lucky winner of this competition and chose Islamia College Primary School to receive the R20 000 for improvements and 100 lucky scholars from Leiden Avenue Primary School to have their school fees paid for an entire year. “Both my daughters attend Islamia College Primary School and I am well aware of the improvements needed to make learning easier for the children. They told me about the struggles they have in classes and so I think the money will help,” says Dollie.

This campaign started with road shows in schools around Cape Town over a period of three weeks, and performed at 23 primary schools across Cape Town, together with Softy; the Baby Soft^® puppy. “The children loved the show, especially Softy’s appearance. The children were very happy to get involved with the dancing and to take part in the activities, making the Baby Soft^® Toilet Tissue competition a huge success,” says Maryke Pienaar, the brand trade activator for Baby Soft^®

The Baby Soft^® campaign recognises the importance of education in lives of children as well as the importance of improved school resources, encouraging people to continue improving each other’s lives through the smallest efforts and in this way uplifts their communities.

Baby Softs^® thick and absorbent 2 ply toilet paper offers families good value with every purchase and the silky softness has made the brand South Africa’s favorite 2 ply. Baby Softs^® is constantly looking out for the family and trying to add value in their consumer’s lives.