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Hip Hop Fashion launches a competition aimed at encouraging young designers

Published: 1 August 2012

As a result of previous job cuts and the potential of even greater job losses, the South African fashion industry is running at a manufacturing loss and in an industry where manual labour is vital to ensure local creations are produced this is indeed a worrying time. In such an industry, local fashion houses need to support young designers pursue their dreams in a difficult job market.

Hip Hop Fashion launches a competition aimed at encouraging young designers
Hip Hop Fashion is one such company that supports local designers and encourages job creation and development. Students wanting to enter this field are faced with extremely tight competition with many companies not wanting to take a chance on students without work experience. Hip Hop Fashion identifies the need to nurture this young talent in order to help bring stability to the clothing and textile sector.

Encouraging young designers to showcase their work, Hip Hop have launched a corporate social responsibility campaign called the Cape Town Design School final year student competition. This competition will see final year fashion students being given the opportunity to showcase their designs in order to win the opportunity to develop a ladies wear range that will be sold to Hip Hop wholesale customers as well as nationwide stores.

“The industry is going through a tough time in terms of employment however we need to remain passionate about supporting local talent and job creation. We encourage all final year students and South African consumers to get involved in this initiative and help us give young designers that much needed step-up into the industry,” says Dennis Hamer, owner of Hip Hop Fashion.

For more information on the Cape Town Design School final year student competition, phone
Dennis Hamer at 0824158547 or email him at dennishamer@hiphopfashion.co.za.

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