The tourism industry has experienced a turbulent couple of months. To ensure economic growth and sustainability, tourism businesses need to build successful partnerships within the industry to make packages more appealing to visitors. Special focus will be given to the local market and the available tools to capture this market.
Speakers include: Nombulelo Mkefa (director: Tourism, City of Cape Town), Jonathan Jacobs (Cape Chamber of Commerce and Industry), Olga Williams (O! Marketing), Jess Green (Ubuntu Deal), Inri McManus (River Song Guest House), Russell Rathbone (Raslamere), Louise de Waal (Uluntu Africa) and Jonathan Weltman from TSG Travel.
The conference will end with a networking and lunch time keynote address by the internationally renowned Dr Nikolaus Eberl, the author of BrandOvationTM: How Germany won the World Cup of Nation Branding
, and the sequel, The Hero’s Journey: Building a Nation of World Champions
. Dr Eberl will look at how integrated cultural tourism campaigns can convert virtual tourists to incoming arrivals.
Tickets range from R450 to R1750 and are available from www.tourismbiz.net
. A special accommodation package is also arranged with the Cape Sun Hotel and delegates can stay for R850 per person, bed and breakfast.
For further information or bookings please visit the website at www.tourismbiz.net
or contact the organisers, CADEK Media, at +27 21 855 4750 or email@example.com