Share This includes insights and practical guidance into how professional communicators can utilise social media and networks and platforms to engage directly in conversation with audiences. The book is split into 26 chapters over eight topic areas, covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Each chapter has been contributed by one of the foremost experts in the given subject area.
Share This has been edited by Stephen Waddington with contributions from Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
During the coming weeks the book launch will be supported by the release of YouTube video introductions to each of the chapters by each of the authors; a social media quiz from the Charted Institute of Public Relations (CIPR), designed to test the digital knowledge of practitioners; and will culminate in an exclusive invite-only launch event at Google Campus, east London on Wednesday 18 July.
Commenting, CEO of the CIPR, Jane Wilson said: “Share This is one of the most exciting publications ever produced by the CIPR. The biggest names in digital communications and public relations have come together to create a complete guide on every aspect of social media and this book is a testimony to what can be achieved when working together. It is the complete guide for PRs on how best to approach and master the use of social media. I’d like to thank the CIPR Social Media Panel which has worked tirelessly since its creation two years ago to provide guidance to the Institute and its members, ensuring that the CIPR is at the forefront of helping practitioners tackle the shift that is taking place in the profession with leadership, guidance and training.”
Commenting, Stephen Waddington, managing director of Speed and editor of Share This, said: “The book is a fantastic project that developed out of the Social Summer workshops that the CIPR Social Media Panel has run for the last couple of years. Each week during the summer people turned up to events around the country to hear experts – many of whom feature in this book – lead conversations about different aspects of the development of public relations. At the end of the summer of 2011, the CIPR’s Social Media Panel decided to record and replay some of the conversations from these sessions in a book to share with practitioners more widely.
Share This is a social effort by the CIPR Social Media Panel and friends. The book was conceived and written over a three-month period by practitioners representing a cross-section of public, private and voluntary sector expertise. The project was managed via a series of Google Documents with contributors reviewing and commenting on each other’s work. We’ve used many of the techniques that the book itself addresses.”
Share This has been endorsed by Lord Sugar; Paul Staines (aka Guido Fawkes); David Meerman Scott, international bestselling author of The New Rules of Marketing and PR; Paul Mylrea, director of Communications, BBC; Professor Tom Watson, Professor of Public Relations, Bournemouth University; Marshall Manson, managing director, Digital, EMEA, Edelman; and Avril Lee, partner, CEO London, Ketchum Pleon.
Latest stories in Publicity News: