The initiative began with an internal challenge to create powerful pro-active artwork illustrating the horrific truth and side-effects for World Rhino day earlier this year. There were many worthy contributions by staff members but senior designer, Willem Kitshoff’s cataclysmic vision of Africa de-horned and defaced, complete with blood sheeting from the stump shone out as the best. The design has two variations, on black and on white, cleverly representing the plight of both black and white rhinos. The somewhat disturbing imagery is arguably an ingenious and beautifully crafted design that the agency then decided to adapt into t-shirts which could be sold via its corporate network.
Managing director of human.kind, Deon Kruger said, “Our motivation is simple; human.kind cares. Not just about each other and our work, but about bigger issues like the community and the environment. We understand that we need to play a part in sustaining the planet, and this is at the heart of our approach to everything we tackle. Choosing to support WESSA was a natural fit for us as we want to be a small part of its success as a sustainable intervention to save the rhino.”
Garth Barnes, conservation director at WESSA added, “We’re so grateful to human.kind for initiating this fundraising drive. The money collected from the sale of the T-shirts will go towards one of WESSAs interventions which is to help build the National Rhino DNA database. This will aid in the prosecution of poachers as well as the genetic management of rhino populations.”
human.kind continues to sell t-shirts to help save the Rhino for R150 a piece; if interested in backing this course through the purchase of one of these strikingly vocal creations, email email@example.com
or call 011 447 1211.