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PRISA national conference focuses on the power of public relations

Published: 30 May 2012

PRISA’s annual conference features the latest trends in public relations and communication management, both globally and locally. The conference takes place from 11 to 12 June at the Hilton Hotel, Sandton, Johannesburg.

PRISA has announced that Doctor Philip Mtimkulu, commissioner and spokesperson for the Press Freedom Commission will join Ferial Haffajee, editor of City Press, Professor Anton Harber of Wits University Journalism and Vusi Mona of GCIS in the Media Panel discussion - The Future of Press Freedom in South Africa.

A second panel discussion on integrated communication merging public relations, advertising and marketing, confirmed panelists are: Sarel du Plessis, CEO of the Marketing Assoc of SA, Alastair Tempest, COO of the Direct Marketing Association, Andy Rice, advertising strategist and Ad Feature co-host on Radio 702 and Nevasha Naidoo, director and owner Platinum Public Relations. Lianne Williams, head of corporate communications at eBucks will represent the client point of view in this relationship.

Both strategic and practical sessions have been included in the two-day conference. award-winning case studies will be presented.
• Roger Hayes, senior counsellor, Apco Worldwide, London, will discuss ‘Collaboration between business, government and civil society-a force for good’ linking reputation, responsibility and relationships- with different stakeholders.
• Jeremy Galbraith, CEO, Burson-Marsteller Europe, Middle East and Africa will discuss ‘Towards 2015 – the latest trends and issues in public relations & communication’. He will be partnered by Robyn de Villiers, CEO, Arcay Burson-Marsteller South Africa.
• Lesley Schroeder-McLean of PR Africa will present the workshop on measurement and evaluation. She recently completed her masters degree in this subject.
• Angela Barter, MD of @Communications PR, will focus on the all important topic of green public relations.

See www.prisa.co.za for programme details. Follow the conference on Twitter: #1PRISA

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