Loading Adverts...
Follow our RSS feed
  • Click to go to the Home page
  • Click to go to the Gallery
  • Click to go to the Glossary
  • Click to go to the Creative Space

Waggener Edstrom Worldwide partners with the University of Johannesburg

Published: 9 February 2011

In 2010, the South Africa office of Waggener Edstrom Worldwide and the Department of Strategic Communication at the University of Johannesburg signed a Memorandum of Understanding (MOU) to improve the skills of South Africa’s next generation of public relations (PR) and communications professionals...

With a focus on mentorship, the partnership saw Waggener Edstrom employee volunteers lead undergraduate and graduate lectures, support the annual SACOMM conference, develop career skills workshops, collaborate on research projects and offer curriculum guidance to the Department of Strategic Communication students and faculty.

In 2011, the partners will invest specifically in the University of Johannesburg’s student community of disadvantaged individuals, who are looking to develop their academic and professional careers in the field of PR and Communications. By offering monthly workshops at the university campus, Waggener Edstrom employee volunteers will mentor a group of high-performing students on topics that range from PR measurement to social media trends. The workshops will culminate in the award of an internship in Waggener Edstrom’s office in Sandton to a top student in the Honours programme.

“Our department has a strong background in the theory and history of Strategic Communication, but what we lacked for years was the support of an industry leader that could bring the practical, business expertise into the classroom and the curriculum,” said Professor Sonja Verwey, head of the department of Strategic Communication. “With Waggener Edstrom, we have found a partner that is committed as much to the students’ growth, as to the sustainability of the partnership for the university.”

As a knowledge exchange between academia and industry, the partnership will help equip University of Johannesburg students with the latest tools and resources to enter the competitive field of PR and Communications, as well as support Waggener Edstrom’s 28 year history of corporate social investment in the fields of education and economic empowerment.

“With South Africa representing one of the most prominent emerging markets in Africa, we felt it was vital to invest in the Communications industry’s future professionals – beginning with undergraduate students at the University of Johannesburg,” said Marcus Sorour, General Manager, Waggener Edstrom Worldwide South Africa. “We have a long-term business interest in seeing these local students succeed as our future employees, clients and industry leaders.”

blog comments powered by Disqus

Twitter feed
 21 January 2015 Week in review
 10 December 2014 Week in review
 3 December 2014 Week in review
 26 November 2014 Week in review
 19 November 2014 Week in review
 12 November 2014 Week in review
 5 November 2014 Week in review
 29 October 2014 Week in review
 22 October 2014 Week in review
 15 October 2014 Week in review
No events found
IAB South Africa Member

Publicity Update is member of IAB South Africa and a Newsclip Media Monitoring initiative.

Loading Adverts...