| This week's highlights ... |
Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: The inaugural Knysna Woodworkers Festival is set to take place in September; Recycling Week at The Brightwater Commons will provide visitors with a twist this year; and the deadline for the SANParks Kudu Awards has been extended until Friday, 31 August.
In this week's editorial desk article, Artwell Nwaila gives a few tips on how PR professionals should conduct themselves with bloggers.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news | Epilepsy SA listed as a beneficiary of the MyVillage programme
The MySchool MyVillage MyPlanet programme is one of South Africa’s number one community support programmes and gives people the opportunity to raise funds for their favourite school or charity. Click to continue
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 | Epilesy SA's Casual Day is just around the corner
Every year Epilepsy SA calls upon South Africans to dress differently on the first Friday of September and to show their support for persons with disabilities. This year Casual Day is on 7 September and the theme is 'Get on Board'. Click to continue
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Prominent Paints partners with Disaster DIY
Anyone who has opted for the ‘do it yourself’ route to home maintenance projects will appreciate the repeat of the latest season of Disaster DIY on DStv’s Home Channel, sponsored by Prominent Paints. Click to continue
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 | READ hopes its 2012 Readathon will encourage the joy of reading
According to the World Bank Group, the knowledge economy is transforming the demands of the labour market throughout the world. In industrial countries, where knowledge-based industries are expanding rapidly, so is the demand for highly-skilled workers: the need for lower-skilled workers is decreasing proportionately. Click to continue
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 | Inaugural Knysna Woodworkers Festival to kick off in September
Knysna Tourism CEO Shaun van Eck announced that his organisation was proud to be associated with an exciting new festival for Knysna. “The Knysna Woodworkers Festival will not only present a fun and interesting spring activity, it is set to rejuvenate an industry synonymous with Knysna’s history – the timber industry.” Click to continue
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It's almost time again for the Moshito Music Conference and Exhibition
Africa’s foremost music industry event, the Moshito Music Conference and Exhibition, takes place from 5 to 7 September in Newtown, Johannesburg. The venue is the Sci Bono Discovery Centre, where Africa’s unsurpassed music industry event is once again set to radically advance the trade. Click to continue
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 | Steers' One Man, One Cone promotion raises thousands of rands for the NMMU Fund
Ice creams have always had the ability to make people smile. This year, Steers extended that smile to the faces of students with its One Man, One Cone promotion. Click to continue
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 | 'Early Bird' ticket discount on offer for this years Taste of Joburg
Taste of Joburg returns to the Montecasino Outdoor Event Area from 27 to 30 September and to celebrate, loyal fans are being offered an 'Early Bird' ticket discount. Entry ticket and tasting glass costs just R50 until the 22 August. Click to continue
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SETE Conference hopes to alter the SA sports tourism industry
A feature of next month’s Sports and Events Tourism Exchange (SETE) Conference, which takes place from 12 to 13 September, that is sure to garner much interest will be the National Sports Tourism Steering committee’s presentation of its 17 year strategy. Click to continue
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Early bird tickets are still available for the 2012 Winebiz Conference
The second annual Winebiz Conference is taking place at Spier Estate on 30 August 2012. The Winebiz Conference focuses on the marketing and sales of wine and is aimed at wine marketers, general managers and winery owners. Click to continue
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 | Miss Earth South Africa celebrates 10 years of work dedicted to making SA greener
This year marks a key milestone for a greening organisation that has dedicated their time, drive, passion and love to ensuring not only that they have touched 500 000 children’s lives but that they have left behind a legacy of young South African women who are now powerful environmentalist and change agents in their respective communities. Click to continue
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 | Provantage commissioned by Cultural Affairs and Sport minister to create celebratory campaign
To show the people of the Western Cape that they were behind South Africa's Olympians, the minister of Cultural Affairs and Sport commissioned Provantage to run a celebratory campaign. Click to continue
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 | Collect-a-Can new Art-Can-Win competition rewards tertiary students for their creativity
Collect-a-Can has announced the launch of a new competition that will give tertiary students an opportunity to win great prizes. Click to continue
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 | SAA adds Boland Cellar's Flutterby range to its in-flight wine list
Eco-conscious wine lovers travelling on SAA can look forward to a taste of Boland Cellar’s popular environmentally friendly Flutterby range, which has recently been added to SAA’s prestigious in-flight wine list. Click to continue
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Today, business must lead socio-economic change
Corporate social investment is a passé construct. The latest business research shows that although being a sustainable, ethical business is more complex, it is the path to better returns. So says Idea Engineers partner, Shauneen Procter. Click to continue
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 | Vodacom Millionaires donates computer lab to Reagile Primary School
In keeping its promise to put the power of the internet into people’s hands, Vodacom Millionaires donated a fully functional computer lab as well as 400MB monthly internet access for one year to Reagile Primary School in Tembisa. Click to continue
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| Cape Town Book Fair showcases both local and foreign talent
With 157 exhibits viewed by close to 10 000 visitors, this year’s Cape Town Book Fair placed the South African literary fraternity firmly on the world stage. Click to continue
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Recycling Week at The Brightwater Commons offers a new twist this year
Recycling Week at the Brightwater Commons from 30 August to 2 September offers a twist this year. In addition to recycling, the centre is making it possible for the public to donate their unwanted goods thereby extending their environmental responsibility to the community. Click to continue
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 | Miss Earth South Africa finalist visits the Karoo Highlands to offer assistance
During the second week of August, Lara Potgieter, 2012 national finalist in the Miss Earth South Africa in association with Consol travelled to the Victoria West, Loxton and Carnarvon areas of the Karoo Highland to offer conservation and community assistance to these very rural areas of this beautiful part of South Africa. Click to continue
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Randlords to partner with TNF to host the Fighting AIDS Beautifully gala dinner
Joburg’s premiere rooftop lounge, Randlords will this year partner with The Ntshulisa Foundation (TNF) and Footsoldiers to host the annual FAB (Fighting AIDS Beautifully) gala dinner, held to raise funds for the TNF projects and raise awareness on the plight of HIV and AIDS orphans in South Africa. Click to continue
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 | Children in Distress hosts conference at Cho Cho Cho
Children in Distress, who take care of 470 black, orphaned and vulnerable children and their 236 care givers who mostly live in Mganduzweni, Jerusalem, Cho cho Cho, Mcobaneni, Chweni, Kabokweni, Daizenzai and Phelandaba areas in Mpumalanga, recently hosted a conference at Cho Cho Cho, one of the organisations centres in the Masoyi area. Click to continue
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 | Land Rover donates a Double Cab to the Born Free Animal Rescue and Education Centre
The Born Free Animal Rescue and Education Centre situated at Shamwari Game Reserve, in the Eastern Cape near Port Elizabeth has received a new Defender 130 Double Cab, kindly sponsored by Land Rover. Click to continue
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 | Steve Hofmeyr to sing for charity
Afrikaans singer, Steve Hofmeyr, will perform hits from his latest album, Haloda to raise funds for the Foundation for Children with a Hearing Loss in Southern Africa in the Theatre of Marcellus on 3 October. Click to continue
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Entrepreneur launches solar-powered connection centre in Alexandra
South African entrepreneur, Peter Graham, has launched a solar-powered connection centre in the Thusong Youth Centre in Alexandra Township. The world-first, custom-designed connection centre is an integrated, self-contained, mobile solar powered container, which will provide 100% off grid power for multiple and simultaneous internet user access, transforming township communities. Click to continue
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It's almost time again for the BOS Earthwave Beach Festival
The fifth edition of the BOS Earthwave Beach Festival, where Cape Town surfers challenge the Guinness World Record for the ‘most surfers riding the same wave’, will be run at Surfers Corner on Muizenberg Beach from 29 and 30 September. Click to continue
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 | Skydive for Rhinos national campaign visits KwaZulu-Natal
This past weekend’s Skydive for Rhinos national campaign took place at Angel’s Way in Eston, just outside of Pietermaritzburg. One of the first cheque’s to be handed over was due to a collaborative effort between iconic Rawdons Hotel in Nottingham Road, it’s on-site microbrewery Notties Beer and the hotel’s proprietors daughter, Georgina Dean. Click to continue
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 | Donald Trump Jr is the keynote speaker for the The Investment Show
South Africa is abuzz with news of The Investment Show taking place at the end of November, which will be hosted by the Sandton Convention Centre. Since July, the Summit – and Sandton – have been getting airtime in the Twittersphere, courtesy of The Investment Show’s keynote speaker, Donald Trump Jr. Click to continue
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 | GepardissimaTM partners with Miss Earth SA 2012
‘Proudly South African’ jewellery-maker GepardissimaTM sponsors jewelry for Miss Earth South Africa 2012 finalists and gift-sets for winners. Click to continue
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SEACOM is supporting the third African Peering and Interconnection Forum
Privately owned and operated, pan-African ICT enabler SEACOM is supporting the third African Peering and Interconnection Forum (AfPIF) in South Africa this year in line with its vision for the development of the Internet in Africa. AfPIF takes place from 22 to 24 August at the Hilton Sandton Hotel, Johannesburg. Click to continue
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 | Grindrod Bank becomes a Golden Bird Patrong of BirdLife South Africa
As part of its CSI drive to support conservation initiatives, Grindrod Bank has become a Golden Bird Patron of BirdLife South Africa, the only dedicated bird-conservation organisation in South Africa. Click to continue
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From the editorial desk ... |  | Understanding bloggers as a PR pro
Bloggers today play a vital role in completing the PR campaign process. The niche nature of each platform allows for target-based interactions, which are much more credible than paid advertising. This week, Artwell Nwaila looks at how one can create a mutually beneficial relationship between PR professionals and bloggers. Click to continue
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| Copy right 2012 - All right reserved by Updates | |
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Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.
Phindi Gule, station manager of Vuma 103 FM, the Durban-based commercial inspirational isiZulu radio station, and ambassador for the Comrades Marathon will be kitted out in pink as part of the Pink Drive to raise awareness for Breast Cancer when she runs her second Comrades on Sunday, 2 June.
Africa is a continent experiencing a positive growth rate of more than 5% annually over the past decade and as such provides attractive opportunities for business to invest. To sustain the economic transformation occurring across the continent, the role of private sector involvement cannot be ignored and is pivotal to this process.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.
Grapevine Communications has been appointed by leading Johannesburg executive search company SearchSpecifics.
Tribeca Public Relations has been appointed as Orange Business Services’ public relations agency in South Africa.
Gullan&Gullan recently made the strategic decision to expand its Public Relations offering with its fusion of traditional and web PR by ensuring a strong online presence to complement offline outputs.
Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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