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Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: ZANDO has implemented its own graduate programme in a bid to find new talent to join its team; Nampak gets behind the Trekking for trash initiative; and the finalists for the Picture the Change competition have been announced.
In this week's editorial desk article, Darren Gilbert looks at whether or not social media has replaced the need for public relations.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news | Bain's Cape Mountain Whiskey signs partnership with the Nashua Cape Cobras
Bain’s Cape Mountain Whisky is joining forces with the Nashua Mobile Cape Cobras, a first for these two iconic Cape brands. Click to continue
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MySchool, The Clothing Bank organise a successful Donation Day
MySchool and their partner Woolworths, in conjunction with The Clothing Bank recently organised a 'MySchool Clothing Donation Day', with the goal of collecting used and new school uniforms to help dress 1000 kids for school. Click to continue
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 | Maramedia Publishing's digital learning solution set to revolutionise local education
Maramedia Publishing, the Johannesburg publishers of expertly researched school manuals, has launched a revolutionary digital learning solution. Click to continue
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 | Zinto hosts a Golf Day to raise funds for a cancer patient
The Zinto Activation Group (Zinto) was in full swing at a four ball better ball golf day and charity event to raise funds for cancer patient Lizanne Coetzee’s treatment and care. Click to continue
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 | Trend Talk 3 to feature at the Freeworld Auditorium in Cape Town
On 8 August, creative minds will gather at the Freeworld Auditorium in Cape Town for the third Trend Talk session of the year and the official Cape Town launch of the Plascon 2013 Colour Forecast. Click to continue
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Rezidor introduces its group-wide energy-saving initiative, Think Planet
Rezidor, one of the fastest growing hotel companies worldwide and a member of the Carlson Rezidor Hotel Group, has launched a group-wide energy-saving initiative: The ambitious and pro-active programme Think Planet targets an energy consumption reduction of 25% by the year 2016 in all Rezidor hotels across Europe, the Middle East and Africa. Click to continue
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Prominent Paints joins Cheese Kids to transform schools and orphanages
For some, Mandela Day 2012 has come and gone, but for Prominent Paints and Cheese Kids things are only just getting started. Click to continue
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David Muirheard to decorate the 'Decorex Designer Spotlight' stand at Decorex Joburg
Hot on the heels of his sensational makeover of the old Grace hotel in Rosebank – it’s now the super chic 54 on Bath boutique hotel – David Muirhead has been invited to decorate the prestigious ‘Decorex Designer Spotlight’ stand at Decorex Joburg in August this year. Click to continue
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SABC Education Baba Indaba to stop off at Nasrec Exhibition Centre next
The next SABC Education Baba Indaba takes place from 24 to 26 August at the Nasrec Exhibition Centre between 09:30 and 17:00 daily. Click to continue
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 | Jacaranda FM holds its official Winter Warmer 2012 handover
The official Winter Warmer 2012 handover between Jacaranda FM, their partners Ingram's and the various charities benefiting from this year's project – including the Hanna Charity and Empowerment Foundation, Rotary Club, Beeld Children’s Fund, Salvation Army and the Red Cross – took place at Jacaranda FM's Samrand studios. Click to continue
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Planning and timing in event management are key to success
Many people involved in the event management industry find themselves juggling multiple projects daily, with crazy deadlines and challenging obstacles. So says Strike Productions managing director, Leah McCrae. Click to continue
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 | Exhibitor briefings still bring value today
Exhibitor briefings prior to an exhibition seem to have all but disappeared from management companies’ diaries with electronic communication overtaking an event where the logistics forms and deadline dates are laboriously gone through. Click to continue
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eBucks announces a new spend partnership with ZANDO
eBucks, FNB’s rewards programme, has announced a new spend partnership with game-changing South African online fashion retailer, ZANDO. Click to continue
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Mazda SA hands over blankets to Ubombo Drop-In Centre
Mazda South Africa recently handed over 60 fleece blankets to the Ubombo Drop-In Centre. Mazda staff and members of the media visited the Ubombo Drop-In Centre to deliver the blankets while in the area for the launch of the all-new Mazda BT-50. Click to continue
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Retailers spoilt for choice at AB7/SAITEX joint trade exhibition
Retailers were spoilt for choice at the AB7/SAITEX joint trade exhibition held at Gallagher Convention Centre in mid-July, where the lion’s share of business opportunities and products on offer at the show were to be found in the FMCG sector. Click to continue
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| Reputation Matters joins ECCO International Public Relations
Reputation Matters, a specialised consultancy with seven years experience in the South African corporate communications market, has joined ECCO International Public Relations, a leading global public relations and marketing services network. Click to continue
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 | ZANDO implements its own graduate programme in a bid to find new talent
Skills and employment are two of the economic imperatives that constrain South Africa as a country. Whilst education itself has gone through a transformation, employers need to change their approach in terms of employment and development of employees to battle against the challenges our times. Click to continue
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 | Col’Cacchio pizzeria Celebrity Chef Series is in its final month
The 2012 Col’Cacchio pizzeria Celebrity Chef Series is now moving into its fourth and final month. The August Celebrity Chef Pizza is a delicious creation from the recently-crowned Pizza Challenge Winner, Jessica Comninos. Click to continue
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Algoa FM to host its annual charity Golf Day in East London
There will be a heroic clash between good (the Super Heroes) and evil (Super Villains) on the famed Colonel SV Hotchkin - designed East London golf course, with the victor being charity. Click to continue
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Nampak gets behind the Trekking for Trash initiative
Nampak Bevcan, Nampak DivFood and Collect-a-Can have announced their joint title sponsorship of the ‘Trekking for Trash’ initiative under the CAN DO umbrella which kicks off in October. Click to continue
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MBSA hosts local learners at its annual School Environmental Exhibition
The Mercedes-Benz South Africa (MBSA) automotive plant in East London carried on a rich tradition of ensuring that environmental issues are top of mind, as it hosted 1 000 local learners at its annual Schools Environmental Exhibition on 2 August. Click to continue
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MBSA bases learnership concept on bettering the customer service experience
The Mercedes-Benz group of companies in South Africa (MBSA) bases its innovative Automotive Repair and Maintenance learnership concept on the belief that the customer service experience can only be as good as the dedication and expertise of its staff members. Click to continue
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 | Edgars commits to brightening the lives of vulnerable children
As part of its 'A Time to Give' advertising campaign, Edgars committed to brightening the lives of the many previously abandoned, orphaned and vulnerable children who call SOS Children’s Villages South Africa home. Click to continue
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Brightwater Commons to host The Sunflower Fund's 'Photos for Hope' initiative
On 25 and 26 August, the Brightwater Commons will play host to The Sunflower Fund and its 'Photos for Hope' initiative as well as a free concert on their grassy commons. Click to continue
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 | Zazi. Zithande. Zithembe events for women to present 'Champagne and Diamonds'
Champagne and Diamonds, the first of many 'Zazi. Zithande. Zithembe.' events for women is set to take place on 18 August at the Balalaika Hotel in Sandton, Johannesburg. Click to continue
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 | 2012 TourismBiz Conference deemed a success
The recent TourismBiz Conference that was held at the Cape Sun Hotel was a great networking event for those that attended. Click to continue
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Hyundai SA hosts successful Career Camp for underprivileged students
As part of the company’s commitment to stimulate interest in the motoring sector as an attractive career opportunity, Hyundai South Africa’s head office – between 3 and 5 August – hosted the Hyundai Career Camp. Click to continue
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 | Hip Hop Fashion launches a competition aimed at encouraging young designers
As a result of previous job cuts and the potential of even greater job losses, the local fashion industry is running at a manufacturing loss. In such an industry, local fashion houses need to support young designers pursue their dreams in a difficult job market. Click to continue
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New accounts | |
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Industry awards | Finalists for the Picture the Change competition have been announced
Photos depicting the ravages of drug abuse contrast sharply with those of happy learners with story books; a caged leopard with lifeless eyes throws into stark relief wild horses enjoying their freedom on the beach at daybreak. These are just a few of the powerful images that have been selected as finalists in the Picture the Change competition. Click to continue
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From the editorial desk ... | |
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| Copy right 2012 - All right reserved by Updates | |
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Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.
While the digital revolution dictates that modern brands should have a presence on social media platforms, social engagement must be supported by a solid public relations campaign. So says Lucinda Boddy, MD at Livewired Public Relations.
Human beings must take a leaf from nature where nothing is wasted and everything contributes to balancing the ecosystem. This was one of the major themes to emerge from second day of the Johannesburg Waste Summit 2013.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.
Grapevine Communications has been appointed by leading Johannesburg executive search company SearchSpecifics.
Tribeca Public Relations has been appointed as Orange Business Services’ public relations agency in South Africa.
Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
UrbanHouse Media welcomes Heather O’Neill as a Public Relations assistant to its growing PR team. O’Neill, a Psychology, English and Marketing graduate from Stellenbosch University joined UrbanHouse Media in February following rapid growth to its client stable.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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