| This week's highlights ... |
Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: WAYN CEO, Jerome Touze, has been confirmed to speak at the Getaway Travel and Tourism Conference; FNB helped NICRO to empower South African youth; and The SunFlower Fund's CEO, Tina Botha was one of the winners at the 2012 Shoprite Checkers Women of the Year Awards.
In this week's editorial desk article, Darren Gilbert looks at the 7c's that are needed for effective communication.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news |  | WAYN CEO to speak at Getaway Travel and Tourism Conference
Getaway has secured WAYN co-founder and CEO Jerome Touze to address delegates at next month’s Getaway Travel and Tourism Conference, the organisers have announced. Click to continue
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Careerweb to exhibit at the 2012 The Star HRD Expo
The Star HRD Expo 2012 - one of the largest, most extensive HR, education and training exhibitions in South Africa - is set to take place from 9 to 11 October at the Sandton Convention Centre, Johannesburg. Click to continue
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 | brandhouse Pitch & Polish workshop visits entrepreneurs in Retreat
On Saturday 21 July, Retreat Civic Centre in the Western Cape saw over 120 dedicated entrepreneurs arrive for the brandhouse Pitch & Polish workshop and competition. This was the fourth event in Round one with winners going through to Round 2. Click to continue
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High profile speakers to be expected at 2012 SETE Conference
A number of high profile international and local speakers will be taking to the stage at the upcoming Sports and Events Tourism Exchange (SETE) Conference, on from 12 to 13 September. Click to continue
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Decorex Joburg 2012 to showcase the best in man cave décor
Who says décor is only for girls? In an inspired move to reflect the fact that men can live a stylish lifestyle too, Decorex Joburg is going to be showcasing the very best in man cave décor. Click to continue
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NEPAD Agency to host the Bioenergy Investment Symposium
The New Partnership for Africa’s Development (NEPAD) Agency is set to host the Bioenergy Investment Symposium for the Southern African Development Community (SADC) region in Sandton, Johannesburg on 30 and 31 July. Click to continue
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Next Thought Leadership Digibate to focus on integration
Integration is no longer an option but the way agencies have to operate. This is the theme for the next Thought Leadership Digibate to be held in Cape Town on 3 August. Click to continue
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International architects to speak at Architecture ZA 2012 Biennial Festival
Six international architects renowned for their cutting edge thinking will join a host of innovative South African architects as speakers at the Architecture ZA 2012 Biennial Festival, to be held at Cape Town City Hall, from Thursday, 13 September to Sunday, 16 September. Click to continue
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 | Walter Pike to talk at ITWeb's inaugural Social Media Summit
Social media is more than just a new way of sending out mass communication, it's a new way of thinking. This is according to Walter Pike, founder of the South African Digital Marketing Academy and well-known marketing consultant, who will be speaking at the ITWeb Social Media Summit in August. Click to continue
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 | TourismBiz Conference returns to Cape Town in August
The annual TourismBiz Conference returns to the Cape Sun Hotel in Cape Town on 2 August. Click to continue
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Retailers spoilt for choice at AB7/SAITEX joint trade exhibition
Retailers were spoilt for choice at the AB7/SAITEX joint trade exhibition held at Gallagher Convention Centre in mid-July, where the lion’s share of business opportunities and products on offer at the show were to be found in the FMCG sector. Click to continue
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 | The Baba Indaba is on its way to Cape Town
The SABC Education Baba Indaba takes place from 3 to 5 August at the Cape Town International Conference Centre between 09:30 and 17:00 daily. Entrance is R50 per adult, children 6 years and up R20 and under 6 get in free. Click to continue
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 | ProNutro partners with HIP2B² for its iTHINK Challenge
With new partner ProNutro on board, HIP2B² , the youth organisation that promotes the study of Maths and Science, is more primed than ever to multiply its already successful message to South African youth at the upcoming national HIP2B² iTHINK Challenge. Click to continue
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 | Edgars commits to brightening the lives of vulnerable children
As part of its 'A Time to Give' advertising campaign, Edgars committed to brightening the lives of the many previously abandoned, orphaned and vulnerable children who call SOS Children’s Villages South Africa home. Click to continue
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Adobe SA to distribute painting sets and books to underprivileged children
Adobe South Africa in association with Nikon SA and its community of creative professionals, students as well as partners will be distributing painting sets and books to underprivileged children in South Africa as part of the 'Adobe Paint the Future' initiative. Click to continue
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| The Parlotones join the fight against rhino poaching
The Parlotones, Talon Safari's and leading American rock radio station DC101 have joined forces to help create awareness for the Rhino poaching epidemic beyond South African border with a campaign that will offer listeners a chance to win a once in a lifetime experience. Click to continue
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 | UJ's cricket club to help create awareness around rhino poaching
The University of Johannesburg cricket club has adopted a strong stance against rhino poaching and will be coming out to bat for the endangered creatures this season. Click to continue
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 | Discovery and Jacaranda FM team up for the first Spring Walk
Jacaranda FM and Discovery will be hosting the first annual Discovery Jacaranda FM Spring Walk in Pretoria on Saturday, 15 September. Click to continue
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Foundation for Children with Hearing Loss in Southern Africa to host a fashion show
The Foundation for Children with Hearing Loss in Southern Africa and the SA Union of Jewish Students (SAUJS)are to host a fashion show titled 'Sight for Sound' at The Venue in Melrose Arch on 7 August at 19:00 to raise funds for children urgently needing cochlear implants. Click to continue
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 | Dentyne donates R20 000 to the Smile Foundation ahead of Smile Week
In the spirit of good choices, Dentyne chose to share the power of a smile by donating R20 000 to the Smile Foundation. Dentyne believes this foundation is a perfect recipient due to the work they do to put smiles on the faces of thousands of children in South Africa. Click to continue
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 | Westgate Super Regional Shopping Centre takes part in Mandela Day
In recognition of iconic leader Nelson Mandela celebrating his 94th birthday, and answering his call in spending 67 minutes helping other people, staff from Westgate Super Regional Shopping Centre visited the Thabang Primary School and handed out Mandela decorated cup cakes to the pupils. Click to continue
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Unilever SA teams up with Domestos to improve hygiene at KwaZulu-Natal schools
While access to adequate sanitation is enshrined in our constitution as a fundamental right, for a large percentage of South African schools improved hygiene conditions still remain a distant reality. Click to continue
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FNB helps NICRO to empower South Africa's youth
Central to FNB’s vision of helping to create a better world, lies a deep understanding of supporting and strengthening community initiatives that build social cohesion and promote equality within communities. One such beneficiary is NICRO (National Institute for Crime Prevention and the reintegration of Offenders), which provides services to adults and children in conflict with the law. Click to continue
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 | human.kind shows its heart as winter approaches
The team at human.kind advertising believes corporate social responsibility needs to lie at the heart of the agency if they are to live out their business ethos: 'to act with purpose'. It is with this in mind that they leapt into action to collect blankets in the build up to the icy winter weather for NGO Noah. Click to continue
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L’Oréal helps the Look Good…Feel Better initiative launch new hair component
The Look Good…Feel Better (LGFB) initiative for women receiving cancer treatment has launched a new hair component to the programme with the assistance of L’Oréal South Africa and renowned local stylist, Gary Rom. Click to continue
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 | Shamwari Game Reserve commemorates Mandela Day with food parcels
Shamwari Game Reserve situated in the Eastern Cape near Port Elizabeth, commemorated Mandela Day by distributing food parcels to the local community. Click to continue
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 | Reach for Dream hosting the 'Reach for your slippers' initiative
Three Cities Group staff Divya Parshotam, Bridget Bowers and Thabile Majozi are just some of the staff that will be showing their support for Reach for a Dream who are hosting 'Reach for your slippers' on Friday, 3 August. Click to continue
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Volkswagen Group SA mobilises volunteers for its 'Great Show of Hands' programme
This year, Volkswagen Group South Africa mobilised over 110 volunteers from both their Uitenhage and Sandton offices into action through the Volkswagen ‘Great Show of Hands‘ Programme. Click to continue
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Industry awards | |
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In focus |  | 210 shoes for Suidheuwels Primary
On Thursday, 26 July volunteers from eBucks, First National Bank’s (FNB) rewards programme donated shoes, socks and lucky packets to 210 learners of Suidheuwels Primary School in South Hills, Johannesburg. Click to continue
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From the editorial desk ... | |
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| Copy right 2012 - All right reserved by Updates | |
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There are certainly situations where a PR agency finds itself out of sync with its clients PR needs. This problem can be quite easily ironed out by a meeting between the client and PR. However, sometimes a meeting is not the solution. Instead, a change of PR agency is the only thing that will help.
Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
Around 100 cyclists gathered at the Southern Sun Waterfront hotel at 04:00 before the Premier of the Western Cape, Helen Zille, gave them final words of encouragement as they set off to Franschhoek on the first leg of the 2013 Unogwaja Challenge.
This winter will see the return of the 15th biennial KwaZulu-Natal Industrial Technology Exhibition to Durban. The event is set to take place between Tuesday, 23 and Friday, 26 July and will be held at the Durban Exhibition Centre.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.
Luxury travel, wine and lifestyle perception management consultancy, Manley Communications has announced their appointment by KitchenAid brand for Sub-Saharan Africa and African Islands with immediate effect.
Integrated PR firm, marcusbrewster, has been appointed to manage all publicity, sponsorship and communication services for Shimmy Beach Club’s participation in The Global Party 2013 (TGP), an international charity fundraiser.
Gullan&Gullan recently made the strategic decision to expand its Public Relations offering with its fusion of traditional and web PR by ensuring a strong online presence to complement offline outputs.
Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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