| This week's highlights ... |
Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: Big Sport Management has announced that it has formed a partnership with the Children's Hospital Trust; Unitrans Volkswagen and Audi recently boosted SANParks' fight against rhino poaching by donating a Volkswagen Amarok dog unit single cab bakkie; and Alan Arguile has rejoined Meropa Communications after the PR agency his business, Credence Consulting.
In this week's editorial desk article, Artwell Nwaila takes a look at whether or not PR agencies should blog.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news | NAB makes a donation to the New Life Centre
NAB has for the third consecutive year given the New Life Centre a much need cash injection. The media owner has made a donation of R30 000 to the safe house which assists women and children. Click to continue
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 | Dulux joins with 702 and SABC for Nelson Mandela Day
This year, Nelson Mandela Day became a colourful affair thanks to a number of initiatives undertaken by Dulux. Click to continue
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 | SABC and SA Post Office join together for Mandela Day
The SABC and the SA Post Office celebrated Mandela day in the Vaal by planting trees and painting the Sebokeng Hospital. Click to continue
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 | ABI invests R1 million into educational and social development projects
To commemorate Mandela’s spirit of sacrifice and selflessness, ABI invested R1 million into educational and social development projects; totalling approximately R15 000 per minute for 67 minutes. Click to continue
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GroundUp Media partners with SOS Children's Villages SA for Mandela Day
To commemorate Nelson Mandela's 94th birthday, GroundUp Media partnered with SOS Children's Villages SA to invest in the future of children. Click to continue
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Vodacom gives people the chance to commit time to making a difference
In celebration of Mandela Day, South African citizens are asked to reflect on how they dedicated their 67 minutes in reaching out to those in need. This may not sound like a lot to ask, but how many of us do think about the needs of others and actually commit time towards making a difference? Click to continue
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 | Avis Rent-a-Car donates SA Hercules Trophy Challenge winnings to charity
In celebration of 67 minutes for Mandela Day on 18 July, Avis Rent-a-Car, amongst 48 other corporate teams, participated in the SA Hercules Trophy Challenge. After a gruelling day on the obstacle course, Avis Rent-a-Car, true to their brand promise of 'We try harder' secured not only first place but third, fifth and the trophy for Best Flying Trapeze. Click to continue
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Design Indaba uses Mandela Day to build a library for Blikkiesdorp
In honour of the legendary Nelson Mandela, Design Indaba was involved in a project that brought a library to a community. Click to continue
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SAB holds two events in KwaZulu-Natal in commemoration of Mandela Day
The South African Breweries (SAB) Nelson Mandela Day drive held two events on the KwaZulu-Natal East Coast on Wednesday, 18 July. Click to continue
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 | Teach2Teach and FOXit share Madiba's magic with learners
Teach2Teach, a community and social investment initiative, together with its corporate sponsor, FOXit, shared the Madiba magic with learners from the Itumuleng Lethabong Preschool in Irene Extension 2, Gauteng. Click to continue
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Nelson Mandela Childrens Foundation to celebrate Madiba's birthday
It is not every day that a hero, an international leader and icon for millions the world over turns 94-years-old. In commemoration of Nelson Mandela, and his legacy, the Nelson Mandela Children’s Fund (NMCF) is celebrating this birthday in the most applicable way possible: with the children. Click to continue
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 | Dell does its bit for Nelson Mandela Day
The Dell Development Fund and Dell’s employees were hard at work contributing their 67 minutes to make a difference in various communities as part of the Mandela Day Drive, that is being celebrated across South Africa this month. Click to continue
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 | Plascon sponsors paint for various Mandela Day initiatives
On 18 July in celebration of Nelson Mandela’s 94th birthday, Plascon added colour to the lives of those less fortunate by sponsoring paint to the value of more than R350 000. Click to continue
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 | Shamwari Game Reserve commemorates Mandela Day with food parcels
Shamwari Game Reserve situated in the Eastern Cape near Port Elizabeth, commemorated Mandela Day by distributing food parcels to the local community. Click to continue
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 | Thebe Special Projects to host Retirement Expo in October
Thebe Special Projects, Conferences & Events will host the second annual Retirement Expo. The expo will take place from 26 to 28 October. Click to continue
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 | Seats for 2012 SAMRA Conference are filling up fast
Researchers and other stakeholders who wish to attend the 2012 SAMRA Conference at the Rosebank Crowne Plaza from 16 to 17 August will have to hurry to secure a seat, as the conference is nearly booked to capacity. Click to continue
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SABC Education Baba Indaba is in Durban this week
The SABC Education Baba Indaba takes place at the Gateway Shopping Mall in Durban between 09:30 and 17:00 from Friday 27 July to Sunday, 29 July. Click to continue
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Talk2Us launches courses for its Interaction Academy
To meet the demand for more face-to-face communication between leadership and staff in businesses across Africa, Talk2Us has developed a detailed Interaction Academy to help facilitate quality interactions between stakeholders. Click to continue
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|  | The Decorex Design Dialogue Conference series begins next month
One of the world’s leading colour gurus as well as a host of South Africa’s top décor, trend and design experts are on the line-up for the much-anticipated Decorex Design Dialogue Conference series taking place next month. Click to continue
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Pick 'n Pay Taste of Durban food festival takes place this weekend
The Pick 'n Pay Taste of Durban food festival takes place at Suncoast from Friday, 27 July to Sunday, 29 July and promises to be the culinary event of the year. Click to continue
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Finalists for 2012 Renault-SA Fashion Week New Talent Search announced
The six fashionista finalists in the inaugural 2012 Renault-SA Fashion Week New Talent Search competition have been announced. Click to continue
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Beyond the Dress adds Sylvia Walker to its August workshop roster
Leading Women’s brand, Beyond the Dress will expand its August workshop offering, at the Hyatt Regency Hotel, by hosting Old Mutual Market development manager and author Sylvia Walker, as an additional key note speaker for the day’s event. Click to continue
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 | Unitrans Volkswagen and Audi boost SANParks' fight against rhino poaching
The Unite Against Poaching campaign has generously sponsored a customised Volkswagen Amarok dog unit single cab bakkie to the South African National Parks (SANParks) to be used in the anti-poaching efforts in the Kruger National Park. Click to continue
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Tshwane Entrepreneurship Week releases its Sponsorship and Exhibitor Brochure
Tshwane Entrepreneurship Week (TNEW) 2012 has released its Sponsorship and Exhibitor Brochure for this year's event. TNEW sponsorship offers a wide variety of benefits, and encourages sponsors to become more deeply involved in entrepreneurship. Click to continue
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 | DHL gives children the chance to train with Manchester United
DHL gave local children in Cape Town a taste of what it’s like training with the worlds most popular team at the Manchester United Soccer School on Saturday, 21 July. Click to continue
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L’Oréal helps the Look Good…Feel Better initiative launch new hair component
The Look Good…Feel Better (LGFB) initiative for women receiving cancer treatment has launched a new hair component to the programme with the assistance of L’Oréal South Africa and renowned local stylist, Gary Rom. Click to continue
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Sustainability Week set to kick off on 25 July
Sustainability Week is set to kick off from Wednesday, 25 July at the Sandton Convention Centre. Public lectures and workshops will be conducted throughout the week, which will also feature an exhibition showcasing more than 100 eco-initiatives for a sustainable future. Click to continue
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Big Sport Management to partner with Children's Hospital Trust
Big Sports Management (BSM) is to partner with the Children’s Hospital Trust. The success of JP Duminy’s association with the Trust while being managed by BSM, has led both organisations to work more closely together. Click to continue
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 | The press release has evolved beyond its traditional use
In line with the shift to all things internet, the press release has evolved beyond its traditional use between PR pros and press to become a tool for direct consumer communications online. So says Chillibush PR managing director, Tamaryn Smith. Click to continue
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 | brandhouse's Pitch & Polish 2012 programme includes an extra twist
Following the success of the 2010 and 2011 entrepreneurial workshop and competition, the brandhouse Pitch & Polish 2012 programme for entrepreneurs began in June. Round one was held in eMalahleni, Bloemfontein, Rustenburg, Retreat and will be in Port Elizabeth. Click to continue
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brandhouse Pitch & Polish heads to Vereeniging
The brandhouse Pitch & Polish annual workshop and competition has begun in select towns and cities throughout South Africa. The workshop-and-showdown is in Vereeniging on Saturday 25 August, which is the beginning of the second round. Click to continue
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 | brandhouse Pitch & Polish annual workshop moves to Kimberley
The brandhouse Pitch & Polish annual workshop and competition has begun in select towns and cities throughout South Africa. Now it's the turn of Kimberley. Click to continue
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Mouth-watering festivities at Durban Good Food and Wine Show 2012
From 23 to 26 August at the Durban Exhibition Centre, foodies will be able to indulge in the city's most scintillating food show, the Durban Good Food and Wine Show. Click to continue
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Bids open to host 2012 Creative Economy Conference
Arterial Network invites bids from member organisations based in its four regions (Central Africa, West Africa, North Africa and Southern Africa) to host the second Creative Economy Conference to be held between 14 and 16 November. Click to continue
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From the editorial desk ... |  | Should PR agencies blog?
Blogging is by far the most difficult form of social media to maintain. It is also the most rewarding when done right. This week, Artwell Nwaila takes a look at whether or not PR agencies should blog. Click to continue
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| Copy right 2012 - All right reserved by Updates | |
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Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.
While the digital revolution dictates that modern brands should have a presence on social media platforms, social engagement must be supported by a solid public relations campaign. So says Lucinda Boddy, MD at Livewired Public Relations.
Human beings must take a leaf from nature where nothing is wasted and everything contributes to balancing the ecosystem. This was one of the major themes to emerge from second day of the Johannesburg Waste Summit 2013.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.
Grapevine Communications has been appointed by leading Johannesburg executive search company SearchSpecifics.
Tribeca Public Relations has been appointed as Orange Business Services’ public relations agency in South Africa.
Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
UrbanHouse Media welcomes Heather O’Neill as a Public Relations assistant to its growing PR team. O’Neill, a Psychology, English and Marketing graduate from Stellenbosch University joined UrbanHouse Media in February following rapid growth to its client stable.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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