| This week's highlights ... |
Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: The Firehouse Communications has changed its name following a partnership with Change the Conversation; Total Exposure has secured the EMI Music South Africa account; and The SunFlower Fund CEO and founder, Tina Botha has been nominated as a finalist in this years Shoprite Checkers Women of the Year Award.
In this week's editorial desk article, Darren Gilbert investigates why bad press releases still manage to be sent out.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news | SAITEX and AB7 to boost Gauteng's economy
Gauteng’s hosting simultaneous trade shows – Africa’s Big Seven Food and Beverage Expo (AB7) and the Southern African International Trade Exhibition (SAITEX) – will this month, directly contribute over R50-million to the province’s economy. Click to continue
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The Firehouse Communications changes its name
Niche PR agency, The Firehouse Communications (FHC), has formed a strategic partnership with Australian based communications and creative agency, Change the Conversation (CTC). Click to continue
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Second Skydive for Rhinos campaign is proving a success so far
As 272 rhinos are reported killed by poachers this year, R3.5 million has already been raised as over 400 South Africans prepare to ‘Skydive for Rhinos’, a R10 million rhino fundraising effort that starts at the end of this month. Click to continue
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Cresta Shopping Centre invites shoppers to make their mark on Mandela Day
Mandela Day on 18 July is not only a special day for South Africa, but a global event as the world celebrates the life and times of this elder statesman. To honour Madiba, Cresta Shopping Centre is inviting the community to leave a personal birthday message for him and make a small donation to their chosen charity. Click to continue
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Budgeting is the most important feature in the event industry
In the event industry, the task of budgeting is perhaps the most important feature in ensuring the success of the event and the business as a whole. Without it, there is no way to manage all the expenses and avoid the hidden costs which invariably creep in. So says Strike Productions MD, Leah McCrae. Click to continue
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 | Col'Cacchio's Celebrity Chef Pizza competition aims to raise more funds
Guests at the Col’Cacchio pizzeria Foreshore enjoyed sampling the July Celebrity Chef Pizza from Chris Erasmus, head chef of Pierneef à la Motte Restaurant in Franschhoek. Click to continue
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Young Revolution to host Tshwane Entrepreneurship Week
Young Revolution (YR) has announced that it will host the Tshwane Entrepreneurship Week (TNEW) from 27 to 31 August at the Innovation Hub in Lynwood, Pretoria. Click to continue
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From the editorial desk ... |  | A bad press release can ruin your clients’ reputation
One of the core competencies of any PR agency is the ability to communicate clearly and effectively no matter which medium is used. In fact, when approaching any agency, a client shouldn’t need to worry about discussing this aspect of the business. This week, Darren Gilbert has a look at why bad press releases are still sent out. Click to continue
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Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.
While the digital revolution dictates that modern brands should have a presence on social media platforms, social engagement must be supported by a solid public relations campaign. So says Lucinda Boddy, MD at Livewired Public Relations.
Human beings must take a leaf from nature where nothing is wasted and everything contributes to balancing the ecosystem. This was one of the major themes to emerge from second day of the Johannesburg Waste Summit 2013.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.
Grapevine Communications has been appointed by leading Johannesburg executive search company SearchSpecifics.
Tribeca Public Relations has been appointed as Orange Business Services’ public relations agency in South Africa.
Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
UrbanHouse Media welcomes Heather O’Neill as a Public Relations assistant to its growing PR team. O’Neill, a Psychology, English and Marketing graduate from Stellenbosch University joined UrbanHouse Media in February following rapid growth to its client stable.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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