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Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: Logic has announced the launch of its own specialist event staffing division; Curves teams up with Totalsports for its Women's Day race; and Epic Communications is to oversee Cape Media's media relations and social media activities.
In this week's editorial desk article, Darren Gilbert finds out how to build brands for good.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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From the editorial desk ... |  | Be genuine, before doing good
“Do good, or else it will be harder to do well.” It’s a quote paraphrased by Lange 360 managing director, Ruth Golembo, which, if applied to any business today, may sound a little self-serving. This week Darren Gilbert finds out how to build a brand for good. Click to continue
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Perhaps your business has reviewed the relationship with its PR agency and decided that it is time to go in-house. Or maybe you are a start-up firm, unwilling to throw its hard earned cash at a PR agency. Either way, if you are taking the public relations bull by the horns there are a few things you will need to have at your disposal.
On top of every other function that you need to perform within your business, do you really have the time and resources to function as your own PR as well? Chances are, you don’t. Today we look at the benefits of hiring a PR agency as opposed to handling all your PR yourself.
Reputation management has become a buzzword in the communication industry with Public Relations practitioners around the world selling it as a service to clients. So says Gullan&Gullan's creative director, Desirée Gullan.
Parenting children with ADHD (Attention Deficit Hyperactivity Disorder or Attention Deficit Disorder) can be an overwhelming experience. Many parents and guardians of children with ADHD do not know how to cope with challenges that come with parenting them, resulting in frustration as well as mental and physical exhaustion for the parent or guardian.
“As soon as one becomes complacent, one starts to settle for mediocrity, never looking to challenge oneself.” Strong words spoken by Gabbi Brondani, they have an added edge when directed at the local PR industry. However, it can be argued that such words need to be voiced if one wants to challenge the way that PR is traditionally practiced.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
BusinessIntelligent, a South African provider of business intelligence and application development solutions, has appointed integrated communications firm marcusbrewster as its PR agency of record.
Produced and conceptualised by Raizcorp, ENGEN Pitch & Polish with media partner SAFM launches the national campaign in July.
Two young South Africans have joined the line-up of two of the country’s hottest youth entertainment channels. Denise Kopano Zimba who has been named as the latest Vuzu presenter, joining the likes of Lalla Hirayama, Thomas Gumede, Dineo Moeketsi, Fred Kayembe and Siyabonga Ngwekazi at the popular entertainment channel.
Gullan&Gullan recently made the strategic decision to expand its Public Relations offering with its fusion of traditional and web PR by ensuring a strong online presence to complement offline outputs.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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