| This week's highlights ... |
Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: The Updates websites undergo a rebrand; Dulux SA announces that it intends to go green; and South African all-girl band, The Muses has become the latest ambassadors of PinkDrive.
In this week's editorial desk article, Darren Gilbert finds out that tomorrow's PR mustn't forget about traditional methods.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news |  | The Updates websites get a makeover
The digital landscape is constantly evolving and the Updates publications are forging ahead with the rebranding of its three websites. Click to continue
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 | Lead SA acknowledges pensioner who leads by example
Lead SA ambassador Africa Melane and the 94.5 Kfm Ground Patrol team went out to The Good Shepherd Anglican Church in Kensington to publicly acknowledge and congratulate Judy Mulder. Click to continue
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 | Dulux SA looking to go the green route
Dulux South Africa has gone the green route internally as it seeks to minimise the impact of its operations on the environment. In line with this commitment, the company held its first ever Global Sustainability Day. Click to continue
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The growth of the specialist PR agency
The ability of PR agencies to build and manage consumer engagement is assisting the more forward thinking companies in prevailing. So says Paddington Station PR strategist, Paul Reynell. Click to continue
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Pres Les gives back to Red Cross War Memorial Children's Hospital
To celebrate 40 years in business, direct sales company Pres Les decided to give thanks by giving back to the community. On Monday, 25 June, Pres Les staff members visited the Red Cross War Memorial Children's Hospital in Rondebosch. Click to continue
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Pres Les celebrates 40 years in business by giving back to the community
To celebrate 40 years in business, direct sales company Pres Les decided to give thanks by giving back to the community. On Wednesday, 20 June, Pres Les staff members visited Nazareth House in Vredehoek. Click to continue
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 | Study finds Avon is helping impoverished black women achieve economic autonomy
A new three-year study of South African women working for the Avon sales network shows that the system is helping these impoverished black women achieve economic autonomy. Click to continue
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 | The Muses become the latest ambassadors for PinkDrive
South Africa’s all-girl band, The Muses, have become the latest official ambassadors of PinkDrive. Click to continue
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New accounts | |
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People on the move | |
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Industry awards | |
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From the editorial desk ... |  | Tomorrow’s PR should include yesterday’s methods
The nature of the media landscape is that it is an ever-changing one. And it will remain like that, constantly transforming to accommodate how we consume media and information. This week, Darren Gilbert investigates how the PR industry intends to remain relevant in such a landscape. Click to continue
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| Copy right 2012 - All right reserved by Updates | |
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Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.
While the digital revolution dictates that modern brands should have a presence on social media platforms, social engagement must be supported by a solid public relations campaign. So says Lucinda Boddy, MD at Livewired Public Relations.
Human beings must take a leaf from nature where nothing is wasted and everything contributes to balancing the ecosystem. This was one of the major themes to emerge from second day of the Johannesburg Waste Summit 2013.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.
Grapevine Communications has been appointed by leading Johannesburg executive search company SearchSpecifics.
Tribeca Public Relations has been appointed as Orange Business Services’ public relations agency in South Africa.
Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
UrbanHouse Media welcomes Heather O’Neill as a Public Relations assistant to its growing PR team. O’Neill, a Psychology, English and Marketing graduate from Stellenbosch University joined UrbanHouse Media in February following rapid growth to its client stable.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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