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Publicity Update newsletter 20 June 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: Ford employees band together for its 'go further' winter campaign; Cavenish Square Mall partners with the Good Food and Wine Show; and Platypus Digital and Groupon Grassroots join together to support education.

In this week's editorial desk article, Leigh Andrews writes about the good, the bad and the bleh when it comes to publicity events.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news
MBSA supports education initiatives that give our youth a brighter future
June in South Africa is known as youth month. Mercedes-Benz South Africa has re-affirmed its commitment to ensuring that this sector of the population is equipped to participate meaningfully in the country’s economy. Click to continue

Strike into Space
The announcement of South Africa’s first Accredited Space Agent (ASA), Vanessa Rothery, by Virgin Galactic, took place on 2 May at Virgin Atlantic in Johannesburg. It was followed by a launch at Turbine Hall the next day ... Click to continue

iIsilumko Media provides a platform for youth to succeed
According to the African Economic Outlook 2012 report (published by OECD Publishing) the number of youths in Africa is expected to double by 2045. Click to continue

Ford bands together for its 'go further' campaign
Ford Motor Company of Southern Africa (FMCSA) employees banded together to collect warm clothes and blankets ahead of the winter season. The winter drive collection, dubbed 'go further', was in aid of the LeAmogetswe orphanage in Atteridgeville Pretoria as well as the Ford Care Centre, which provides much needed assistance to the Mamelodi community. Click to continue

i2012 Vodacom Durban July to host special edition of its Unlimited Experience
The Vodacom Durban July gallops into Durban for 72 hours of non-stop entertainment, which will include a special edition of the Vodacom Unlimited Experience. Click to continue

iCollect-a-Can 2012 CAN Craze competition encourages creativity
Since 1 June, schools and their learners have been encouraged to build a structure out of 300 or more used cans in the most creative way possible for this year's Collect-a-Can’s CAN Craze competition. Click to continue

Cavendish Square Mall partners with Good Food and Wine Show again
Primedia Lifestyle took a path to effective co-branding by facilitating a partnership between its client Cavendish Square Mall and the Cape-based Good Food and Wine Show for the second year in a row. Click to continue

i2012 East Coast Radio House and Garden Show promises much
It’s all about ‘inspired living’ at the 2012 East Coast Radio House and Garden Show, on at the Durban Exhibition Centre from 29 June until 8 July. Click to continue

Green Home and Lifestyle Fair to provide solutions for a sustainable future
Commuter bicycles, electric bicycles, self-propelled wheels and straw bale houses – are these the answers to a sustainable, eco-friendly future? These are some of the exciting initiatives that will be discussed at this year’s Green Home and Lifestyle Fair taking place at the Sandton Convention Centre from 28 to 29 July. Click to continue

Decléor announces its first ambassador in South Africa
Thandie Kupe has been announced as the first ever Decléor ambassador in South Africa, following the cosmetics company’s digital campaign to find a 30+ woman who embodied the brand’s philosophy of natural beauty. Click to continue

Hippo Communications is on the move
Hippo Communications, the media and public relations company that has built its reputation on integrity, delivery and quality service, is on the move – expanding its services and moving to new premises. Click to continue

Huawei to partner with Wetpaint Advertising for its latest PR drive
Huawei Devices South Africa has embarked on a fresh-thinking PR drive with the help of Wetpaint Advertising’s PR division. Click to continue

Sasria collaborates with organisations for a Career Day initiative
Special risk insurance purveyors Sasria joined together with Sci-BONO, Price Waterhouse Coopers, Norton Rose and Wetpaint Advertising to bring a Career Day initiative to Lodrile Secondary School in Mogale City, Gauteng. Click to continue

iPeninsula Beverages' COPA Coca-Cola initiative proving a success
Robinvale Secondary School walked away as champions of the Western Cape leg of Peninsula Beverages' COPA Coca-Cola competition, after beating Cloetesville in Worcester recently. Click to continue

VWV appointed to produce Bavaria Conference in Colombia
The VWV Group recently flexed its global muscle when it was appointed to produce the Bavaria commercial sales conference in Colombia. Bavaria is an SABMiller subsidiary and the biggest single contributor to profits in the SABMiller global empire. Click to continue

iKFC uses Tradeway Promotions to introduce its new a.m. breakfast range
KFC appointed Tradeway Promotions to run a nationwide sampling campaign to introduce the a.m. Riser breakfast meal to customers in store during April and May 2012. Click to continue

Platypus Digital and Groupon Grassroots partner to support education
Platypus Digital, Groupon Grassroots and the Heart Charitable Trust are partnering to support education through a fundraising drive for OGLE Education Kiosks, a groundbreaking digital content delivery system. Click to continue

The Star HRD Expo to showcase more interactive knowledge-sharing platforms
Leading education and human resources professionals, solutions providers and those interested in the human resources arena are readying themselves for the upcoming The Star HRD Expo 2012 to be hosted from 9 to 11 October. Click to continue

i2012 brandhouse Pitch & Polish event aiming to help small business owners
Despite the numerous business skills development programmes on offer from training institutions, the much-discussed skills shortage remains a major crisis for South Africa’s small business community, which in turn affects the macro-economic environment. Click to continue

New accounts
Notching up the wins at GGi
Not even 100 days into her new position as MD of GGi, Keri-Ann Stanton has been on an account win rampage to boost the consumer and corporate teams. Click to continue

Sapphire Street wins Galvaspin account
Port Elizabeth-based Galvaspin announced that it has enlisted Sapphire Street to run its latest PR campaign. Click to continue

From the editorial desk ...
iEvents: the good, the bad and the bleh
Matthew Savides of The Sunday Times tweeted last week “Got a press invite this morning. Tells me to RSVP by June 7. Today's June 12. I guess I won't be going, then ...” It’s a common gripe in the local media industry. This week, Leigh Andrews investigates. Click to continue


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Publicity Update is a Newsclip Media Monitoring initiative.
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