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Publicity Update newsletter 13 June 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: Behind the Scenes Communications celebrates a decade in the industry this month; Jacaranda FM news and Corruption Watch work together to fight corruption; and the DMMA's PR and social media campaign has been awarded to Positive Dialogue Communications.

In this week's editorial desk article, Artwell Nwaila writes about communicators who can't communicate in today's digital age.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity news
iNational enviro week kicks off with a clean-up of Bloubosspruit
The regional finalists of Miss Earth South Africa in association with Consol kicked off national enviro week with a clean-up at the Bloubosspruit in the south of Johannesburg, working with Rand Water and councillor Sergio Dos Santos from Ward 54. The project was supported by Lead SA. Click to continue

Assumptions and other misdemeanours
John Paul Waites, director of Eventworx Event Architects, writes that 2012 marks the fourth year that Eventworx, in association with Standard Bank, has worked with NAMPO, the agricultural industry’s showcase annual event. He shares his experiences ... Click to continue

Health and safety in eventing
In an industry that has come from organising milestone birthday parties to co-ordinating large-scale world-class events ranging from product launches and brand conferences to rock festivals and large sports events of a global standard, we have to acknowledge the fact that eventing in South Africa has certainly raised the bar in terms of rigorous health and safety measures. Jason Fritz, chief operations officer for technical support company, Strike Alliance in Johannesburg, comments ... Click to continue

Ferrari's online auction raising funds for earthquake victims
The online international charity auction organised by Ferrari started on Thursday, 7 June to raise funds for the families of the victims of the recent earthquakes in the Emilia Romagna region of Italy. To contribute to the fund-raising efforts, Scuderia watches can be purchased from www.ferraristore.com, the proceeds of which will go towards the auction funds. The auction will end on 20 June. Click to continue

iCelebrities help raise money for Birdies for Kiddies campaign
Football celebrities Gavin Hunt and Josta Dladla were at the Zebula Country Club recently where they were teamed up with professional golfers Trevor Fisher and Christiaan Basson to raise money for the Birdies for Kiddies campaign. Click to continue

Engen promises to do more to drive energy efficiency
The African petroleum products marketing company, Engen Petroleum, has signed a voluntary agreement with government pledging to drive the continuous improvement of energy efficiency initiatives across the company. Click to continue

Engen sponsors Road Freight Association Truck Test 2012 to highlight fuel efficiency
Engen Petroleum was the fuel sponsor of this year’s inaugural Truck Test Run 2012, held in conjunction with the annual Road Freight Association (RFA) Convention. Click to continue

Good Hope FM and Absa keep Cape Town warm
For the past eight years, Capetonians have warmed the hearts of the city’s needy by donating generously to Good Hope FM’s annual 'keep Cape Town warm' campaign and, for the fourth year running, Absa Bank committed both organisations’ time, resources and support to focus on issues closer to the heart of the Mother City. Click to continue

iVodacom Durban July is around the corner
The Vodacom Durban July is just around the corner and the theme has been announced. Click to continue

Teaching to teach in order to build a future in South Africa
Management and staff from FOXit, a Microsoft Gold Certified Partner and service provider focused on Project and Portfolio Management (PPM) in business, are fully behind the Teach2Teach business and believe this community and social investment initiative will lead to the development of much needed future technical skill sets. Click to continue

iDurban warming up ahead of Surf Carnival
Following the weekend's chilly weather, Durban is warming up ahead of the Durban Surf Carnival presented by Jeep Apparel, which will be taking place at New Pier from 15 to 17 June. Consisting of a longboard, Stand Up Paddleboard (SUP) and wave ski event, the surf carnival has attracted the country's best wave riders to compete. Click to continue

Dell and Sci-Bono Discovery Centre take further steps to bridge the digital divide
Dell South Africa will continue its six-year partnership with southern Africa’s largest science centre, the Sci-Bono Discovery Centre, with a further investment of R 700 000. These funds will go towards the ICT Training Centre that Dell established last year. Click to continue

Get a tantalising taste of Thailand at the Thailand Trade Show
If the thought of exotic Thai food and glorious Thai products makes your mouth water and your pupils dilate, then diarise Friday, 22 and Saturday, 23 June to get to the Thailand Trade Show at the Cape Town International Convention Centre. Click to continue

Radisson Blu’s 'top hotel' contest kicks off new challenge
Europe’s largest upscale brand Radisson Blu has launched a new contest: “Radisson Blu’s Top Hotel”, an online competition between 200 Blu hotels across Europe, the Middle East and Africa, which compete for the customer’s votes by promoting their uniqueness. Click to continue

Smile Foundation and Adcock Ingram add smiles to children's lives
We often take it for granted that we can smile and brighten up someone’s day. This week, a number of children will receive surgery during the third Adcock Ingram smile week at the Red Cross War Memorial Children’s Hospital in Cape Town from 11 to 15 June. Click to continue

Behind the Scenes Communications celebrates a decade in the industry this month
Behind the Scenes Communications celebrates its 10th birthday this month. Established in June 2002 by Di Sparks, this consultancy set itself up to service the theatre, dance and entertainment industry with public relations, publicity and media liaison. Click to continue

iThe PR Collective set to work on Glasscopy Productions
The PR Collective has secured the public relations and communications work for Glasscopy Productions. Click to continue

The Logic behind great guest experiences
Samantha Gabriel, director of guest experience agency Logic, says an event’s logistics are seldom the stuff of news articles, but get it wrong and you can have a press nightmare on your hands. Click to continue

Fresh Brand Activation responsible for Oudebosch cabins launch
The new Oudebosch cabins at Kogelberg Nature Reserve have been fully booked since their launch in February this year and bookings show no signs of slowing as the traditionally quieter winter period approaches. Fresh Brand Activation is responsible for the PR launch of the facility. Click to continue

Jacaranda FM news and Corruption Watch work together to fight corruption
Jacaranda FM, in collaboration with Corruption Watch, launched the “No more tjo-tjo” campaign on Friday, 1 June in a bid to eradicate corruption in South Africa. Click to continue

iRhino Awareness Centre opened by conservation icon
In order to combat the poaching crisis, a powerful public awareness campaign needs to be run simultaneously with on-the-ground anti-poaching measures. Shamwari’s Dr Ian Player Rhino Awareness Centre, opened by Dr Player himself on Thursday, 7 June aims to help raise awareness of the situation worldwide. Click to continue

HELLA sheds light on anti-rhino poaching
HELLA Automotive South Africa has joined the Forever Wild campaign, which is aimed at protecting rhino populations and is managed by the Wilderness Foundation in South Africa. Click to continue

brandhouse Pitch & Polish offers a solution for tongue-tied entrepreneurs
The brandhouse Pitch & Polish annual workshop and competition is set to begin in select towns and cities throughout South Africa. Click to continue

iSymphonia for South Africa celebrates the success of its initiative
The importance of a large-scale change process to transform the face of education in South Africa has been affirmed by two of South Africa’s most influential education thought leaders. On Tuesday, 29 May, Cape Town-based NPO Symphonia for South Africa celebrated the success of its innovative School @ the Centre of Community (S@CC) initiative, which was founded in 2010. Click to continue

NXT\ partners with The Internet Show 2012
Award-winning digital communication agency NXT\ Digital Innovation has joined the rank of sponsors for the 2012 Internet Show. As Africa’s only internet business show, the event is expected to draw the attention of over 2 000 delegates. Click to continue

Computer Society adds its support to IP EXPO
The Computer Society South Africa (CSSA) has given a major vote of confidence to the country’s newest information technology show, IP EXPO, by becoming a key partner for the two-day event. Click to continue

iBeyond the Dress hosts a successful event in Cape Town
Beyond the Dress recently visited Cape Town to host an exclusive event. The theme around the workshop, which took place on 18 May, was “Around the world - food and wine pairing”, and allowed guests the experience of savouring the flavour of various different countries paired with sumptuous wines. Click to continue

iVicks and the Gogo Trust working together to beat the cold
This winter, Vicks will help to keep another kind of cold at bay by donating 2 000 woollen beanies, made by the Gogo Trust, to the mothers and children of the SOS Children’s Villages. Click to continue

FNB volunteers raise funds to donate school shoes
Children from the Protea South Primary School recently received 145 pairs of school shoes from the FNB Smart Loans volunteers. Click to continue

Carte Blanche and BHP Billiton build paediatric centre in KZN
The Carte Blanche 'making a difference' campaign, the biggest charity drive of its kind in the history of South African television, constructed an ultra-modern paediatric centre at the King Edward VIII hospital in KwaZulu-Natal. Click to continue

SABC to commemorate Youth Day in Eastern Cape
The SABC’s CSI department will commemorate 16 June outside Gauteng for the first time this year, by donating 2 000 books to two needy schools in the Eastern Cape. Click to continue

iDermalogica concept store opens in Cape Town
Dermalogica on Wembley (DOW) is a product retail and consulting store that also doubles up as a skin specialist training centre. Click to continue

New accounts
DMMA's PR and social media campaign awarded to Positive Dialogue Communications
Positive Dialogue Communications, a specialist public relations and social media consultancy based in Cape Town, has been awarded a prestigious new client campaign – the Digital Media and Marketing Association or DMMA, formerly known as the Online Publishers' Association or OPA. Click to continue

Kaboose appoints Splash PR
Splash PR & Media Consultants has been appointed to manage the launch of Kaboose, a mobile and web-based shopping aid that will provide shoppers with information on over 20 000 beauty products sold at over 4 000 stores. Click to continue

BEYONDred wins the brandhouse Pitch & Polish™ account
BEYONDred has been confirmed as the events management agency for Pitch & Polish™ for 2012. Click to continue

From the editorial desk ...
iCommunicators who can’t communicate
Artwell Nwaila recently read an article titled "Communications professors without a social media clue" on swordandthescript.com, in which Frank Strong questions how one could possibly teach communications if you have not yet grasped social media or refuse to do so. Nwaila takes the topic further. Click to continue


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