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Publicity Update newsletter 30 May 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: The PR Collective has officially opened its doors; Communication Services Africa is re-appointed by Lindt and Sprüngli; and you can take part in Child Protection Week with Childline KZN's 'white balloon' campaign.

For a more in-depth read, skip to Christine Greyvenstein's feedback on CANSA's recent Shavathon feedback event.

In this week's editorial desk article, Greyvenstein writes that going green is about more than just colour.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news
iThe PR Collective starts off with a bang
Full service public relations and communication agency The PR Collective officially opened its doors this month. Click to continue

Pick ‘n Pay Taste of Durban is coming to town
Don’t miss the first ever Pick n Pay Taste of Durban in association with Orbit Sugarfree Chewing Gum, taking place at Suncoast Casino and Entertainment World from Friday, 27 to Sunday, 29 July. Click to continue

iEventworx puts Lipton's ‘cool by the pool’ activation campaign on the map
As part of Lipton Ice Tea’s summer activation series, aptly named ‘cool by the pool’, Eventworx was approached to build an experiential activation concept to be rolled out on the beaches of KZN, Western Cape and Eastern Cape as well as select inland regions. The series started during the Christmas and New Year period and rolled on from there. Click to continue

SADAG takes to Facebook to raise awareness of Bipolar Disorder
Saturday, 26 May was Bipolar Awareness Day. The South African Depression and Anxiety Group (SADAG) ran a series of online chats over three days to give South Africans enough time to have all their questions related to this mood disorder answered. Click to continue

iPositivenergy donation boots one of READ educational trust’s literacy projects
As part of Energizer’s worldwide ‘That’s Positivenergy’ campaign, Energizer set out to contribute Positivenergy to the community ... Click to continue

Communication Services Africa re-appointed by Lindt and Sprüngli
Communication Services Africa, the communication strategy division of Celebrity Services Africa (C.S.A.), has been re-appointed by Lindt and Sprüngli South Africa as the company’s communication agency for the third consecutive year. Click to continue

iLEAD SA and Generation Earth Wits clean up Melville Koppies
Ahead of National Environment Week, LEAD SA joined the Generation Earth WITS Council for the Melville Koppies West Clean Up. Melville Koppies is based in the heart of Johannesburg. It is a nature reserve and a Johannesburg city heritage site. Click to continue

iSupport the children with Childline KZN's white balloon campaign
Childline KZN is celebrating Child Protection Week (from Sunday, 27 May to Monday, 11 June) with a white balloon campaign. This is to raise awareness of the tragic predicament of abused children and to raise funds for the 24/7 provincial crisis line that is often the only way that hurt and frightened children can make themselves heard. Click to continue

POWER-GEN Africa will bring global energy players and expertise to sub-Saharan Africa
As the shortage of reserve energy margins in sub-Saharan Africa continues to bring pressure upon the region’s economic growth, the region’s energy industry leaders and professionals will be looking to the inaugural POWER-GEN Africa conference and exhibition for solutions. Click to continue

New accounts
Epic Communications secures two new accounts
Epic Communications has secured two new public relations accounts in May. Click to continue

In focus
iCANSA and partners unite in the fight against cancer
CANSA recently hosted a special breakfast for its partners and gave feedback on its recent Shavathon initiative. Christine Greyvenstein attended the event and reports back. Click to continue

From the editorial desk ...
Going green is about more than just colour
With the needs of concerned consumers changing as global temperatures rise, claiming to be ‘green’ or ‘environmentally friendly’ has become a valuable attribute in the marketing world. But when the marketing department is simply left with the responsibility of making a company ‘greener’, red lights should go off. Christine Greyvenstein investigates the regulation of greenwashing. Click to continue


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