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Publicity Update newsletter 23 May 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: Cavendish Square announces a celebrity kitchen for the Cape Good Food and Wine Show; the Vodacom Bulls go pink for cancer; and Eventworx attracts delegates to the Mining Indaba for sponsor Standard Bank.

In this week's editorial desk article, Samantha Cook questions where to draw the line with 'press release journalism'.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news
Eventworx attracts increased number of delegates to Mining Indaba for sponsor Standard Bank
At this year’s Mining Indaba hosted at Cape Town ICC, Standard Bank was presented with an interesting challenge. As a supporting sponsor of the annual event, it wanted to create an impactful Standard Bank presence with a balance between functionality and appeal to the audience ... Click to continue

Cavendish Square announces celebrity kitchen for Cape Good Food and Wine Show
As the official shopping centre partner to the Cape Good Food and Wine Show, Cavendish Square will be hosting an array of events and activities both within the centre and at the show from 24 to 27 May. Click to continue

iGame celebrates the donation of its 100th Amalunchbox Kitchen
On 16 May, Game handed over its 100th Amalunchbox mobile kitchen to 935 excited learners at Moriting Primary School in Tembisa, marking an incredible investment in changing the lives of an estimated 100 000 children across South Africa. Click to continue

iWestern Cape province goes all out to educate the nation on World TB Day
World Tuberculosis (TB) Day aims to raise public awareness about TB and the efforts made to prevent and treat the disease. This year, the Desmond Tutu TB Centre placed an order with PocketMedia® Solutions for TB and HIV Z-Card®s. These cards were donated to the City of Cape Town’s Department of Health for distribution. Click to continue

Sanlam Cancer Challenge celebrates its 20th anniversary
The Sanlam Cancer Challenge is celebrating its 20th anniversary as South Africa’s biggest charitable sporting event the year, earning it a place in the South African Golf Hall of Fame. Click to continue

Penquin holds a blood drive at its new premises
Penquin is appealing to staff, new neighbours, suppliers and clients to support its blood donation drive at its new premises on Thursday, 24 May. Click to continue

iEngen continues its driver wellness campaign in Harrismith
After the successful launch of the Engen Driver Wellness Campaign in the Eastern Cape in October 2011, Engen - in partnership with Trucking Wellness, the Department of Roads and Transport and the Department of Health - continued the wellness drive at the Engen Highway Junction in Harrismith, Free State earlier this month. Click to continue

Gareth Cliff serves pizza to raise funds for Matla a Bana
Media personality Gareth Cliff rolled up his sleeves on Wednesday, 16 May to serve pizzas at Roman’s Pizza in Hatfield, Pretoria between 19:00 and 20:00. Click to continue

iPhumani Paper project generates national employment
In poverty-stricken rural areas across South Africa, local unskilled people have learned how to craft high quality paper by hand, using the agricultural plants that grow in their provinces. Click to continue

iEllies gives back to the community through Project Power Save
Members of Blind SA from Soweto have been employed by Ellies Renewable Energy as part of the Project Power Save campaign. The members, all partially sighted or blind, have assisted Ellies in assembling the shower heads that will go into homes to replace water-guzzling showerheads with flow-regulated units. Click to continue

iVodacom’s Birdies for Kiddies Campaign at Simola Golf and Country Estate
The Vodacom Origins of Golf Series, now in its ninth season, combines the skills and talents of the best in the world of business and sport by pairing two pre-qualified golfers with two amateurs over two rounds of golf. Click to continue

Gauteng’s largest oyster festival set to attract appreciative crowds
Don’t miss out on one of Joburg’s calendar highlights, The Brightwater Commons’ eighth annual Oyster, Wine and Food Festival, which is happening on 2 and 3 June from 11:00 until 18:00. Click to continue

iLodie de Jager to embark on a 15 000 km solo motorbike ride for Operation Smile
South African motorbike rider Lodie de Jager will undertake a 15 000 kilometre solo ride from Germany to Russia and back to Germany, to raise funds for Operation Smile South Africa. Click to continue

iSEW Eurodrive and FESTO sponsor the PneuDrive Challenge
The PneuDrive Challenge 2012 Student Engineering Design Competition, sponsored by SEW Eurodrive and FESTO, recognised the need to start addressing the bridge between business and student engineering more than four years ago. Click to continue

iJeyes cleans up Khayelitsha and Gugulethu
Jeyes Fluid, a Tiger Brands homecare product, will be embarking on a clean-up campaign in Khayelitsha and Gugulethu in the Western Cape. The campaign, commencing in Khayelitsha in May, will see Jeyes teams cleaning and sanitising public toilets, homes and community areas. Click to continue

iGoeie Hoop Primary gets some green love from Miss Earth finalists
Miss Earth South Africa in association with Consol recently headed to Cape Town where the team visited Goeie Hoop Primary School in Bellville to facilitate the planting of beans in glass jars given to each of the 125 learners in grade four. Click to continue

iMiss Earth helps the Southern African Conservation of Coastal Birds
At the start of this month, Western Cape regional finalists Claudia Degenaar and Lara Potgieter accompanied Miss Earth South Africa Educational officer and SANCCOB Ambassador Ella Bella to the Southern African Conservation of Coastal Birds (SANCCOB) centre in Table View. Click to continue

Cameroon presents its inaugural Africa Day Celebration event
Cameroon will be a focal point for the continent on Friday, 25 May, as the Land of Promise Project presents its Cameroon Africa Day Celebration event at the Protea Hotel Victoria Junction in Green Point, Cape Town. Click to continue

iGardens Centre hosts a fund-raising book sale for Wola Nani
Gardens Shopping Centre will host a ten-day book sale from Friday, 25 May to Sunday, 6 June in aid of Western Cape NGO, Wola Nani. Click to continue

iVodacom Bulls go pink for cancer
Loftus Versfeld, the fortress of the Blue Bulls Company, will go pink when the home team members play in their alternative berry coloured match kits in their Vodacom Super Rugby clash against the DHL Stormers. A sold out capacity crowd of 50 000 is a given, which bodes well for campaign beneficiary, the Cancer Association of South Africa (Cansa). Click to continue

iContinental behind cancer awareness in Botswana
Breast cancer awareness in rural Botswana was given a boost through a partnership between Continental Outdoor Media and The Journey of Hope (initiators of the awareness campaign). Continental Outdoor sponsored Citilite billboards bearing the organisation’s message, which appeared across the expanse of Botswana. Click to continue

New accounts
iWatt Communications welcomes Teraco Data Environments and F5
Watt Communications closed off April with two big wins: global application delivery networking leader F5 and Teraco Data Environments, South Africa’s first provider of vendor-neutral data centres. Click to continue

Owlhurst wins Emerald Resort and Casino
Owlhurst Communications has been confirmed as the communication partner for Emerald Resort and Casino. Click to continue

Epic Communications secures two new accounts
Epic Communications has secured two new public relations accounts in May. Click to continue

From the editorial desk ...
iPress release journalism: where do we draw the line?
In a world where journalists increasingly rely on public relations material to form the basis of their writing, it can become difficult to distinguish between proper journalism and ‘churnalism’. Faced with situations where PR content sometimes even resembles original journalistic content, Samantha Cook asks if journalists are getting lazier or the PR industry is simply getting better. Click to continue


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