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Publicity Update newsletter 16 May 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: Sanlam launches its second annual national Start Something Day campaign; Concept Collections launches Event Concepts; and MamaMagic and e.tv's partnership is renewed.

In this week's editorial desk article, Christine Greyvenstein asks whether it is fair to ‘buy’ publicity from journalists. Share your thoughts on our blog or visit the La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news
Sanlam launches second annual National Start Something Day campaign
Based on the success of its first national Start Something Day campaign in 2011, Sanlam has officially launched the second annual National Start Something Day campaign. It runs from April to September this year. Click to continue

International Nurse’s Day: caring for care givers
International Nurse’s Day was celebrated around the world on 12 May, the anniversary of Florence Nightingale’s birth. Also known as the Lady with the Lamp, the pioneer of modern nursing has been romanticised as a figure who glides from bed to bed by candle light, gently tending to the needs of wounded soldiers and bringing comfort to her patients. Click to continue

Concept Collections launches Event Concepts
Concepts Collection, the business behind three of South Africa’s most distinctive luxury wedding and travel businesses, is making its move into the events market by launching Event Concepts. Click to continue

iMamaMagic and e.tv partnership renewed
Over the past four years, the MamaMagic baby expo has formed many strong partnerships, one of which has been with e.tv and its parenting show, Great Expectations. This is seen by some as South Africa’s top show for new and about-to-be mums. Click to continue

People on the move
Talk2Us appoints Heather Robinson in communication specialist position
Talk2Us is pleased to announce the appointment of Heather Robinson to the role of communications development specialist. Her core function will be working with clients on various projects that deliver the Talk2Us consulting services, as well as helping to develop the company’s product offering. Click to continue

From the editorial desk ...
Is it fair to ‘buy’ publicity from journalists?
Without coverage from journalists, many a product launch, rebrand or award ceremony would go unnoticed. It should thus come as no surprise that companies and brands go to great lengths to keep the publicity-absorbing crowds happy. But when does ‘keeping journalists happy’ turn into buying publicity with lavish events and gifts? Christine Greyvenstein looks at the matter from a journalist’s point of view. Click to continue


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Publicity Update is a Newsclip Media Monitoring initiative.
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