| This week's highlights ... |
Welcome to the latest Publicity Update newsletter.
Top stories making headlines this week include: 3D Design's stand inspires a global standard; Roman’s Pizza launches a new cause-related campaign; and Sabio Communications acquires Tiger Brands’ Morvite.
In this week's editorial desk article, Darren Gilbert discovers that PR works for charity, even without the big budget. Share your thoughts on our blog or visit the La Resistance blog for other interesting reads.
Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.
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Publicity and CSI news |  | Greening the Western Cape’s building industry
Local architects, builders, developers, designers and decorators in the Western Cape have something to look forward to with the launch of a cost-free 'greening' tool. The recent launch of Eco Exhibit, aimed at the commercial and residential building scene, gives trade a free, easily accessible resource to use when sourcing green building suppliers. Click to continue
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Unite behind the goal of zero child abuse
Unicef is calling on all South Africans to unite behind the goal of zero violence against children. In the run up to Child Protection Week (28 May to 3 June), its newly launched ‘believe in zero’ campaign highlights the role that everyone – not only the authorities – has to play in the protection of children. Click to continue
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 | Col’Cacchio Pizzeria invites pizza lovers to join the Celebrity Chef Series
The highly anticipated Col’Cacchio Pizzeria Celebrity Chef Series is back, running from May until the end of August. Three exciting chefs have been invited to take part in this fourth edition of the annual gourmet charity challenge. Click to continue
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Roman’s Pizza launches a new campaign
Roman’s new project represents the brand’s first above-the-line, cause-related campaign. In May, every pizza sold will see R1 donated to Matla a Bana, an organisation involved in the development of child-friendly crime reporting facilities and the training of specialised counsellors to assist in cases of child rape and others. Click to continue
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3D Design stand inspires a global standard
A stand designed and constructed by 3D Design has inspired a major global motor industry group to develop a similar look-and-feel as standard for all exhibitions and trade shows around the world. Click to continue
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| The Food Security Seminar will take place in Johannesburg
By 2100, the world’s population will exceed 10-billion and more than 80% of that population will be residing in Africa and Asia, according to the UN. Right now, world population growth, coupled with the economic crisis and its resultant higher food prices and falling consumption means that the world, and Africa in particular, is facing a food security crisis ... Click to continue
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2013 Wine Laid Bare calendar revealed at The Wine Show Joburg
Causing quite a stir, but all for a good cause, the winning entries for the fourth annual Wine Laid Bare charity photo competition have been revealed at The Wine Show Joburg, in association with Dawn Wing. Click to continue
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 | READ opens a new world for Julia Mphuti
Since READ was established in 1979, the organisation has constantly fulfilled its aim of helping people in South Africa develop their skills in reading, writing, learning, information and communication. One of its most heart-warming successes has recently come to light. Click to continue
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Book your Mother's Day with award-winning chefs on Table Mountain
Award-winning chefs will join forces to prepare a noteworthy feast in support of the Table of Peace and Unity fund-raiser on Table Mountain this Mother’s Day. Click to continue
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 | Vote for your favourite ‘green’ celebrity
The Green Heart Award: celebrity category was launched at the close of Green Office Week to applaud South African celebrities who have used the limelight to be true change-agents for a greener South Africa. Remember to vote for your favourite green celebrity on Facebook (GOWzit) before 11 May. Click to continue
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New accounts | Sabio Communications acquires Tiger Brands’ Morvite
Sabio Communications has welcomed the Morvite Account to its FMCG stable. The company started PR on the brand in late 2011. Morvite Cereal is part of Tiger Brands, which is listed on the JSE and consists of fast moving consumer goods that add value to the lives of consumers. Click to continue
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From the editorial desk ... | PR works for charity, even without the big budget
There are two things that a charity needs PR for. The first is exposure while the second is exposure over and above competing charities and NGOs. This all means money needs to be spent, something which charities have little of. But that doesn't mean the PR will be any less effective. This week, Darren Gilbert investigates. Click to continue
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Perhaps your business has reviewed the relationship with its PR agency and decided that it is time to go in-house. Or maybe you are a start-up firm, unwilling to throw its hard earned cash at a PR agency. Either way, if you are taking the public relations bull by the horns there are a few things you will need to have at your disposal.
On top of every other function that you need to perform within your business, do you really have the time and resources to function as your own PR as well? Chances are, you don’t. Today we look at the benefits of hiring a PR agency as opposed to handling all your PR yourself.
Vaal Triangle engineering company, Enserve, celebrated the launch of its new factory facility in Sasolburg on Friday, 31 May. The newly-constructed workshop now combines the pump reconditioning, valve reconditioning and valve manufacturing divisions which were, until recently, spread across the Vaal Triangle into one super facility, all under one roof.
It was an intricate balance between structured educational upliftment, excellent planning and co-ordination, as well as a healthy measure of fun and adventure, that saw the 16th annual Rally to Read programme set off at the start of May to deliver box libraries and educational resources to in 120 underprivileged rural schools around the country.
“As soon as one becomes complacent, one starts to settle for mediocrity, never looking to challenge oneself.” Strong words spoken by Gabbi Brondani, they have an added edge when directed at the local PR industry. However, it can be argued that such words need to be voiced if one wants to challenge the way that PR is traditionally practiced.
“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.
BusinessIntelligent, a South African provider of business intelligence and application development solutions, has appointed integrated communications firm marcusbrewster as its PR agency of record.
Produced and conceptualised by Raizcorp, ENGEN Pitch & Polish with media partner SAFM launches the national campaign in July.
Two young South Africans have joined the line-up of two of the country’s hottest youth entertainment channels. Denise Kopano Zimba who has been named as the latest Vuzu presenter, joining the likes of Lalla Hirayama, Thomas Gumede, Dineo Moeketsi, Fred Kayembe and Siyabonga Ngwekazi at the popular entertainment channel.
Gullan&Gullan recently made the strategic decision to expand its Public Relations offering with its fusion of traditional and web PR by ensuring a strong online presence to complement offline outputs.
Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.
Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.
After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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