Publicity Update newsletter 1 May 2012 :: Newsletter

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Publicity Update newsletter 1 May 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: Foschini raises funds on behalf of the PinkDrive; Cape Town’s Good Food and Wine Show is just around the corner; and the Red Carnation Hotel Collection re-appoints FIVESTAR PR.

In this week's editorial desk article, Leigh Andrews looks at the true impact of opinion and over-description in press releases. Share your thoughts on our blog or visit the La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news

The Table of Peace and Unity is making the circle bigger Picture 700 people seated at one long table, sharing a meal in the world’s most spectacular setting. This is the annual Table of Peace and Unity held on Table Mountain, which will again see the public, dignitaries, celebrities and religious leaders getting together to enjoy a festive meal on Sunday, 13 May – Mother’s Day. Click to continue
	Foschini raises funds on behalf of PinkDrive Foschini has been raising funds on behalf of PinkDrive through its ‘Colour Makes Change’ campaign and handed over a cheque to the value of R323 000 at the Good Hope Centre in Cape Town. Click to continue
	UJ encourages a revolution against HIV and Aids The University of Johannesburg (UJ) continues to encourage its students to get involved in the ‘revolution’ against HIV and Aids. Technikon Witwatersrand established the Wellness Centre in 2004 to promote, co-ordinate and implement wellness interventions, including for HIV and Aids, for students and staff alike. Click to continue
The 10^th West African Mining and Power Exhibition This year’s West African Mining and Power Exhibition (WAMPEX) looks to be the biggest ever, as exhibitor enquiries continue to pour in. WAMPEX, in association with the West African Mining and Power Conference (WAMPOC), takes place between Wednesday, 6 and Friday, 8 June at the Accra International Conference Centre in Accra, Ghana. Click to continue

Sorbet adds life to the party Sorbet, the renowned national beauty salon chain, has launched an exciting new events management business called Sorbet Events with former Miss South Africa, Claudia Henkel, at the helm. Click to continue
	**Earth Day celebrations with Miss Earth** Earth Day took place on Sunday, 23 April with community action and green beauties taking a stand to save our open spaces as citizens of Mother Earth. What makes this day different to every other day is that it’s an opportunity for people to share their love and appreciation for the environment through events, campaigns and respect for Mother Earth. Click to continue
*Cape Town’s Good Food and Wine Show* is just around the corner** If you're a lover of good food and wine, make sure you get down to the CTICC in Cape Town from Thursday, 24 to Sunday, 27 May as South Africa’s Good Food and Wine Show makes its mark on the social calendar. The event, set to surprise visitors with the latest trends from around the world, boasts an impressive line-up of award-winning celebrity chefs, workshops and tastings. Click to continue
The importance of securing the right venue When a venue is chosen without considering certain critical factors and questions are not asked beforehand in the pre-production stages, we end up having to troubleshoot on site and this can compromise the end result. This is the opinion of Leigh McCrae, director of Strike Alliance. Click to continue

New accounts

Red Carnation Hotel Collection re-appoints FIVESTAR PR
After a short break, FIVESTAR PR has been re-appointed by the Red Carnation Hotel Collection South Africa, to manage all publicity and PR requirements for Bushman's Kloof Wilderness Reserve and Wellness Retreat. Click to continue

From the editorial desk ...

There’s description and then there’s over-description
Leigh Andrews has been on a press release/writing style high horse of late, as you may have noticed in her recent editorial desk articles. A month ago she wrote that what journalists really want from PR is objectivity and relevance. This week, she turns the spotlight back on the press releases that journalists receive from public relations officers. Click to continue

Southern Sun Waterfront cheers on Unogwaja challengers

Around 100 cyclists gathered at the Southern Sun Waterfront hotel at 04:00 before the Premier o ...

KwaZulu-Natal Industrial Technology Exhibition recognised as a positive influence

This winter will see the return of the 15^th biennial KwaZulu-Natal Industrial Technology Exhibition to Durban. The event is set to take place between Tuesday, 23 and Friday, 26 July and will be held at the Durban Exhibition Centre.

moyo Cape Town offers diners a unique culinary experience

Moyo worked closely together with New Southern Energy (NSE) and other collaborators in taking a bold step to becoming the first-of-its-kind, fully sustainable organic food market at the V&A Waterfront in Cape Town.

Learning principals are a recipe for success

Principals are continuously challenged in their role as leaders of a school community. The current education landscape in South Africa is varied and dynamic, requiring senior level educators to display various personal and professional skills to lead the way as thought leaders, innovators an ...

Blackheath Primary School learners tackle litter problem in canal clean-up

A 250 strong team of eager environmental enthusiasts consisting of Grade 7 learners, teachers, PenBev employees and local community members gathered at the Blackheath Community Centre to show their support for a cleaner, greener community.

Royal Philips commits to lighting up South Africa

Royal Philips is continuing its programme of installing more than a hundred “Community Ligh ...

Reasons to change your PR agency

There are certainly situations where a PR agency finds itself out of sync with its clients PR needs. This problem can be quite easily ironed out by a meeting between the client and PR. However, sometimes a meeting is not the solution. Instead, a change of PR agency is the only thing that will help.

Pitching to the media: What not to do

Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.

Publicity News

Southern Sun Waterfront cheers on <i>Unogwaja</i> challengers

Southern Sun Waterfront cheers on Unogwaja challengers

Around 100 cyclists gathered at the Southern Sun Waterfront hotel at 04:00 before the Premier of the Western Cape, Helen Zille, gave them final words of encouragement as they set off to Franschhoek on the first leg of the 2013 Unogwaja Challenge.

KwaZulu-Natal Industrial Technology Exhibition recognised as a positive influence

In Focus

Butter Knife PR: injecting a little passion into the industry

“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.

<i>Shared History- The Indian Experience</i> in SA 2012

Shared History- The Indian Experience in SA 2012

This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6^th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.

New Accounts

Manley Communications wins the KitchenAid account for Sub-Saharan Africa and African Islands

Luxury travel, wine and lifestyle perception management consultancy, Manley Communications has announced their appointment by KitchenAid brand for Sub-Saharan Africa and African Islands with immediate effect.

marcusbrewster to manage publicity for Shimmy Beach Club’s participation in The Global Party 2013

Integrated PR firm, marcusbrewster, has been appointed to manage all publicity, sponsorship and communication services for Shimmy Beach Club’s participation in The Global Party 2013 (TGP), an international charity fundraiser.

People on the Move

Gullan&Gullan welcomes Elizabeth Fourie

Gullan&Gullan recently made the strategic decision to expand its Public Relations offering with its fusion of traditional and web PR by ensuring a strong online presence to complement offline outputs.

marcusbrewster promotes Nicita October to account executive

Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.

Publicity Profile

Greater Than launches in Johannesburg with Janine Lloyd at the helm

Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.

FleishmanHillard unveils a new brand platform, tagline and logo

Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.

Communication news

Developing an effective presence online

It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.

Internal Communications - Getting the Message Right

After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding