Publicity Update Newsletter 18 April 2012 :: Newsletter

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Publicity Update Newsletter 18 April 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: a number of new PR accounts have been awarded; the top 10 most influential political voices on Twitter have been announced; and Jacaranda 94.2’s Winter Warmer campaign has set its sights on 100 000 blankets this year.

For a more in-depth read, skip to Leigh Andrews' feedback from SASCOC and SAA's announcement that they will be supporting local athletes ahead of the 2012 Olympics and Paralympics.

In this week's editorial desk article, Darren Gilbert finds that in PR, your reputation is built on more than just good work. Share your thoughts on our blog, or visit the La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news

RamsayMedia geared up to go green for Green Office Week “It’s not easy being green,” Kermit the frog famously said, but it’s not a view RamsayMedia subscribes to. The company has taken up the challenge of Green Office Week which runs from Monday, 16 April to Friday, 20 April with a fun programme for staff, and has also invited business associates to come along for the ride. Click to continue
Get 'with it' and go green during Green Office Week Office workers everywhere now have the opportunity to add their contribution to eco-friendly workplaces. The organisers are making it easy for you, and all who work with you, to participate in Green Office Week taking place from 16 to 20 April. Click to continue
Green Heart Award recognises the unsung heroes The Green Heart Award believes “You make a difference” and that there are individuals who have true ‘green hearts’ and are the unsung heroes of our day, who have made a significant contribution to going green by finding creative and interesting ways to improve their workplace, department, office, dorm or building’s environmental footprint. Click to continue
The top 10 most influential political voices on Twitter Burson-Marsteller, a leading global public relations and communication firm, has released a list of the top 10 most influential political voices on Twitter in South Africa. This list was developed as part of a global research study, ‘G20 influencers’, which names the 200 most influential political voices on Twitter across the ‘Group of Twenty’ or G-20 nations. Click to continue
Go Bowling for Boobs heats up the city in aid of CANSA Created by the same guys that brought you Go Bowling for Movember, charity fundraiser, Go Bowling for Boobs has launched its first event for ladies. The inaugural event took place on Sunday, 15 April at Fresnaye Bowls Club from 12:00 to 18:00. Click to continue
Ryk Neethling marks World Haemophilia Day with South African Haemophilia Foundation and Novo Nordisk South Africa’s very own swimming legend, Ryk Neethling, will be taking time out of his busy schedule this month to host a truly uplifting event. Together with Novo Nordisk and the South African Haemophilia Foundation, he will be holding a swimming clinic and fun day for children living with haemophilia at his swimming school on the Val de Vie wine and lifestyle estate in Paarl. Click to continue
	Hayward’s Safari Sanctuary hosts Patrick Valtin’s ‘Stay ahead of the pack’ seminar Hayward’s Grand Safari Event Company, based in the Bobbejaansberg Nature Reserve in Boekenhoutskloof, Dinokeng, Gauteng, will be hosting a ‘Stay ahead of the pack’ two-day seminar led by international public speaker, writer, management coach and trainer, Patrick Valtin on Thursday, 10 and Friday, 11 May. Click to continue

*The World of Dogs and Cats and Pet Exhibition* is coming in July** If you can’t imagine a world without your faithful dog at your feet, your cat purring in your lap or your parrot conversing in the background, the World of Dogs and Cats and Pet Exhibition (WODAC) is the show for you and your family. Click to continue
	Soweto Fashion Week is back The long awaited inauguration Soweto Fashion Week 2012 is here, with a bang. Launched last year October by Jericho Events, and featuring over 20 designers, the show will run from 24 to 26 May at the Soweto Hotel. Click to continue
Lee-Ann Liebenberg joins Brand Ambassadors Lee-Ann Liebenberg, one of South Africa’s most recognisable faces, is now represented by public relations and marketing firm Brand Ambassadors. Click to continue
	Isilumko Media spreads joy with the Easter Bunny Staff from Isilumko Media’s (powered by Studentwise) Johannesburg office spent this Easter with children from Hearts of Hope - a local home to 14 orphans. Click to continue
SAA to ferry South African Olympic teams SAA has partnered with SASCOC to ferry Team South Africa to the London 2012 Olympic and Paralympic Games. South African Airways (SAA) on Tuesday, 10 April announced its support and sponsorship of Team South Africa, who will participate in the upcoming London 2012 Olympics and Paralympic Games. Click to continue
	Jacaranda’s Winter Warmer sets sights on 100 000 blankets Jacaranda's annual Winter Warmer programme in association with Ingram’s will ensure that those less fortunate don’t suffer the brunt of this year’s cold – and it's aiming to help over 100 000 underprivileged people. Click to continue
	Friends meet where dermalogica meets skin this April dermalogica on Wembley, in Gardens, Cape Town is hosting skin-smart events with the best-trained professional skincare therapists in the industry. For the month of April, a discounted rate of R100 per person is on offer for small groups. Click to continue
Oscar raises dog adoption awareness to new heights with The Pedigree Adoption Tour Oscar, the famous adopted mutt, and his owner, Joanne Lefson, are once again championing the cause of dog adoption with the launch of their most original adventure to date, The Pedigree Adoption Tour. It is certainly one of the most unusual projects to ever land on South African soil. Click to continue

New accounts

Taj Cape Town appoints Dummett and Co
The 109-year-old super-luxury global hospitality brand, Taj Hotels Resorts and Palaces, owning and operating 93 hotels in 55 locations around the world, has appointed specialist PR agency Dummett and Co as its PR partner for The Taj Cape Town – a five-star, 177 super-luxury room and suite hotel situated in the St Georges Mall/Mandela Rhodes precinct. Click to continue

FIVESTAR PR launches La Clé des Montagnes in Franschhoek
Luxury travel and hospitality specialist FIVESTAR PR has been appointed to launch La Clé des Montagnes in Franschhoek. Comprising four individually designed and decorated villas with private gardens and swimming pools, the stylish new hospitality product offers personalised hotel services that include concierge, butler and chef services. Click to continue

PE-based Eveready enlists Sapphire Street for corporate PR drive Eveready is investing in fresh PR support as it aims to boost corporate awareness. The South African manufacturer has hired fellow Port Elizabeth-based business, Sapphire Street, as its retained South African PR agency. Click to continue
Firehouse Communications appointed as the PR agency for ISBC The Firehouse Communications has been appointed to manage the public relations for the upcoming International Small Business Congress (ISBC) 2012 to be held this September in Johannesburg. Click to continue
Stoke appoints Owlhurst Communications Stoke has appointed Owlhurst Communications to provide a range of public relations and general communication services. Click to continue

People on the move

Kaylynn Smith joins Total Exposure
Total Exposure has announced that Kaylynn Smith has joined the company. She comes into the company with four years' experience in public relations. Click to continue

ABF elects Alexander Leibner as its new president
Alexander Leibner has taken on the role of president of the ABF Vital Support Fund with immediate effect. Click to continue

Industry awards

Whiteoaks is shortlisted in the European SABRE Awards
Whiteoaks, one of the UK’s top B2B technology PR agencies according to PR Week, has received two shortlist nominations in the EMEA SABRE Awards, the world's largest awards competition for the public relations industry, organised by the Holmes Report. Click to continue

In focus

SASCOC and SAA support local athletes ahead of 2012 Olympics and Paralympics
On Tuesday, 10 April, members of the media were invited to an announcement by South African Sports Confederation and Olympic Committee (SASCOC) and South African Airways (SAA) in South African Airways Technical’s hangar 8 at OR Tambo Airport. Leigh Andrews attended and provides feedback. Click to continue

From the editorial desk ...

In PR, your reputation is built on more than just good work
In an industry such as PR where influencing opinions and managing reputations is any agency's biggest focus, who looks after the agency's own reputation? Darren Gilbert went in search of the answer. Click to continue

PR is the perfect partner to support social engagement

While the digital revolution dictates that modern brands should have a presence on social media platforms, social engagement must be supported by a solid public relations campaign. So says Lucinda Boddy, MD at Livewired Public Relations.

Balancing the Eco-system in Johannesburg

Human beings must take a leaf from nature where nothing is wasted and everything contributes to balancing the ecosystem. This was one of the major themes to emerge from second day of the Johannesburg Waste Summit 2013.

The Carel du Toit Centre for Hearing Impaired Children celebrates 40^th years in 2013

The Carel du Toit Centre for Hearing Impaired Children, considered the leading facility in dea ...

Learners invited to exhibit at the FFS Expo for Young Scientists

Young scientists are invited to enter a science project in the 2013 FFS Expo for Youn ...

Rotary Connection Ride 2013 raises R400 000 for charity

The annual Rotary Connection Ride recently raised R400 000 for charity. The charge was led was led by Empangeni’s own Andrew Killick, a quality and oversight officer at the SA Post Office’s Zululand region.

Delegates challenged at Joburg Waste Summit 2013

Some of the solutions to help South Africa deal with some of its social and environmenta ...

Pitching to the media: What not to do

Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.

Pitching ideas that ensures you get the coverage you want

PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.

Publicity News

PR is the perfect partner to support social engagement

Balancing the Eco-system in Johannesburg

In Focus

Butter Knife PR: injecting a little passion into the industry

“Anyone can start their own business, but not everyone will succeed,” notes Marisa Logan. It’s a true statement, and especially so if one is referring to the local PR industry. With over 500 agencies across the country, it’s difficult to see the logic in starting another one. Unless, of course, your agency promises to offer something different.

<i>Shared History- The Indian Experience</i> in SA 2012

Shared History- The Indian Experience in SA 2012

This September the Shared History Festival is back and ready to captivate and entertain the South African public for the 6^th year in a row. An essential part of the annual Joburg Arts Alive International Festival, Shared History promises to showcase the finest that India has to offer between 8 and 22 September.

New Accounts

Grapevine Communications wins the SearchSpecifics account

Grapevine Communications has been appointed by leading Johannesburg executive search company SearchSpecifics.

Tribeca PR wins the Orange Business Services account

Tribeca Public Relations has been appointed as Orange Business Services’ public relations agency in South Africa.

People on the Move

marcusbrewster promotes Nicita October to account executive

Nicita October has been promoted to account executive at integrated PR firm, marcusbrewster. This is her second promotion since commencing her PR internship in the firm’s Cape Town office in 2011.

Heather O’Neill joins UrbanHouse Media's growing PR team

UrbanHouse Media welcomes Heather O’Neill as a Public Relations assistant to its growing PR team. O’Neill, a Psychology, English and Marketing graduate from Stellenbosch University joined UrbanHouse Media in February following rapid growth to its client stable.

Publicity Profile

Greater Than launches in Johannesburg with Janine Lloyd at the helm

Greater Than, the award winning PR and Communications agency headed up by Galia Kerbel, has launched in Johannesburg with industry veteran, Janine Lloyd, at the helm. These two PR powerhouses join forces with a combined 43 years’ experience in the industry, bringing their breadth and depth of expertise to the PR industry.

FleishmanHillard unveils a new brand platform, tagline and logo

Long recognised around the world for excellence in public relations, reputation management and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.

Communication news

Developing an effective presence online

It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. So says Livewired PR MD, Lucinda Boddy.

Internal Communications - Getting the Message Right

After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. So says founder of Grace Consulting, Grace Harding