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Publicity Update newsletter 28 March 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: Table Mountain campaign wins top PRISM for Splash PR; Eurocom Worldwide, the global PR network, increases its presence in Africa; and the Lindt gold bunny comes to the aid of the endangered rabbit.

In this week's editorial desk article, Darren Gilbert explores common misperceptions about working in the PR industry. Share your thoughts on our blog, or visit the COUP La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news
Celebrating the value of integration
CoorDown and Saatchi and Saatchi Italy have joined forces for a communication project to promote better integration of people with Down Syndrome into society. Click to continue

World Water Day – Acqua for Life challenge by Giorgio Armani
In 2011, the Giorgio Armani Group committed to its partnership with GCI to build water systems that could provide at least 40-million litres of safe drinking water each year. This amount has reached 27 000 people in 16 communities, including 3 500 children in the Eastern and Volta regions of Ghana, where about 40% of the rural population still lacks access to safe water. Click to continue

The Body Shop South Africa winning the fight for children’s rights
It was announced by justice portfolio committee chairperson Luwellyn Landers that the Prevention and Combatting of Trafficking in Persons Bill will be passed in parliament next month. The news has been met with jubilation from Child Welfare South Africa (CWSA), the global network of organisations and individuals working together for the elimination of child prostitution, child pornography and the trafficking of children (ECPAT) and The Body Shop. Click to continue

MTN on target to plant 5 500 trees by Earth Day
In a bid to address climate change by creating awareness and educating communities about climate change, MTN has planted 3 500 trees in four months and the telecommunications giant is on course to reach its target of 5 500 by Earth Day on 22 April. Click to continue

iLindt gold bunny comes to aid of endangered rabbit
One of South Africa’s most endangered mammals – the riverine rabbit – will again receive a helping hand from its chocolate cousin when Lindt Master Chocolatiers donates a percentage of sales from its Lindt Gold Easter Bunnies to the Endangered Wildlife Trust (EWT) Riverine Rabbit Programme. Click to continue

Nu Metro Cinemas celebrate Human Rights Day by entertaining underprivileged children
In the spirit of celebrating Human Rights Day on Wednesday, 21 March, Nu Metro Cinemas embarked on a campaign at select sites to entertain children from underprivileged backgrounds to a screening of Open Season 3. Click to continue

iEngen’s recycling facilities expand to KwaZulu-Natal
Engen Petroleum’s recycling initiative has expanded to KwaZulu-Natal this month. Recycling bins were introduced at eleven selected Engen service stations in the province as part of Engen’s commitment to a safer, cleaner environment, bringing its national total to 44 participating service stations. Click to continue

iWestern Cape blossoms with green beauties
The weekend of Friday, 16 to Sunday, 18 March saw the Miss Earth South Africa in association with the Consol team, being hosted at the Southern Sun V& A Waterfront Hotel ahead of the Western Cape regional castings. Click to continue

iGlobal PR network increases presence in Africa
Eurocom Worldwide, the Global PR Network, is expanding its global presence through a new regional network arrangement in sub-Saharan Africa, significantly increasing the network’s market presence in the African continent. Eurocom Worldwide already operates successful regional networks in Latin America, Asia and Europe. Click to continue

Nashua wins 'best stand' at Africa’s largest Print Expo
Nashua Limited was recently recognised as the 'best exhibition stand (large category)' at the Africa Print Expo in Durban on Monday, 14 and Tuesday, 15 March. Click to continue

Vocal is lekker at Durban convention
International and local speakers will participate in the PSASA Convention in Durban this week. PSASA, the professional association for speakers, is hosting a major three-day annual convention featuring top international speakers at the Elangeni Hotel in Durban from Friday, 27 to Sunday, 29 April. Click to continue

iWinners of Decorex Durban 2012 announced
A judging panel consisting of Abi Ray from East Coast Radio, Joy Brasler from Joy Brasler Architects and Garden and Home contributing editor Sarah Stuart-Reckling combined its collective expertise to identify the best stands at this year's Decorex Durban ... Click to continue

iDécor enthusiasts flock to Decorex Durban
Décor enthusiasts descended upon this year’s Decorex Durban, the design, lifestyle and home living exhibition, in great numbers from Wednesday, 21 to Sunday, 25 March. Click to continue

Cape Town partnership applauds CTICC expansion towards a sustainable city
A trio of Cape Town architects (Piet Bakker of Stauch Voster Architects, Anya van der Merwe of Van der Merwe Miszewski Architects and Mokena Makeka of Makeka Design Lab) have been appointed by the Cape Town International Convention Centre to begin work on the R690-million expansion of the CTICC drew excitement and praise from city stakeholders. Click to continue

iEastern Cape’s biggest road race hits PE
The Eastern Cape’s biggest road race, the SPAR Women’s 10km Challenge, is set to hit the streets of Port Elizabeth on Saturday, 5 May. The local event, which forms part of a five-race national Grand Prix series, attracted over 11 000 participants last year and organisers are anticipating a similar response this year. Click to continue

iKnysna race gets kids on bikes
Hundreds of underprivileged children will have the opportunity to discover the sport of mountain biking, thanks to a partnership between the Garden Route Rocky Mountain 300 and the Knysna Sports School. Click to continue

New accounts
PR Republic awarded EthicsSA account
The Ethics Institute of South Africa (EthicsSA) has appointed PR Republic to provide a range of public relations and general communication services. Click to continue

Edcon appoints Promise as communication agency for cellular operations
Edcon recently appointed Promise as the through-the-line communication partner for the group’s cellular operations. Edcon Group Cellular operates through Edgars, CNA and Jet. Click to continue

Boardmans and Red Square appoint Ireland / Davenport as communication agency
Boardmans and Red Square have confirmed that Ireland / Davenport has been appointed as the new communication and advertising partner for both brands. Click to continue

Industry awards
Table Mountain campaign wins top PRISM for Splash PR
Boutique media relations agency Splash PR and Media Consultants has won the overall Gold Award at the 2012 PRISM Awards for its ‘Vote for Table Mountain’ public relations campaign. The Cape Town-based agency pipped 214 other entries to take top honours in the public relations and communication industry awards. Click to continue

CLE Communications scores a touchdown with PRISM award
CLE Communications received a Bronze Award for the TOUCH rugby ball initiative in the environmental category at the 15th annual PRISM Awards. Click to continue

Ogilvy Public Relations wins big at PRISM awards
The Ogilvy Public Relations group once again proved itself to be one of the leading PR companies at the annual PRISA PRISM Awards when it cleared a total of ten trophies. Led by Ogilvy Cape Town, the group collected four gold, three silver and three bronze accolades across its Cape Town and Johannesburg offices. Click to continue

From the editorial desk ...
Misperceptions seem to be a stumbling block for PR
There are quite a few misconceptions about what it actually entails to work in the public relations industry. The most common one is that PR is all about balloons and parties. This is far from the truth. It’s not an easy, glamorous or pretty profession. This week, Darren Gilbert investigates. Click to continue


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