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Publicity Update Newsletter 7 March 2012

This week's highlights ...

Welcome to the latest Publicity Update newsletter.

Top stories making headlines this week include: human.kind Advertising helps feed South Africa's hungry; things take a shocking turn at COUP in March with its tabloid issue; and Design Indaba proves that telecommunications and creative design can advance Africa.

In this week's editorial desk article, Leigh Andrews points out common press release problems to avoid. Share your thoughts on our blog, or visit the COUP La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Publicity and CSI news
Cape Royale Luxury Hotel and Spa raises funds for Newborns Groote Schuur Trust
The Cape Royale Luxury Hotel and Spa in Cape Town celebrated Valentine’s Day in February by giving back to charity. 1 800 Degrees at Cape Royale, the award-winning restaurant, raised R35 595 in aid of the Newborns Groote Schuur Trust by hosting a luxurious Valentine’s Day treat. Click to continue

iRamsayMedia and BoE's CSI project proves emotive power of images
The emotive power of images and their ability to change people’s perceptions has sparked a collaborative CSI project by RamsayMedia and BoE Private Clients to highlight the causes and concerns that affect all South Africans. Click to continue

iRiver Club hosts sports stars at PUMA launch event
The River Club Golf and Conference centre hosted the launch of world sporting brand PUMA’s latest partnership with golfing giant Cobra on Friday, 24 February. Guests and celebrities including South Africa’s sports stars Schalk Burger, Corne Krige, Joe Peterson and Gio Aplon mingled at the Cape’s famous golf and leisure venue to experience the new Cobra PUMA brand. Click to continue

Canvas and Tent’s MERU tents help kick-start South Africa’s new eco-university
The African bush in all its diversity is just one of the environments for which Canvas and Tent specifically designs and produces its products. It’s not surprising then that one of its latest CSI ventures was undertaken in this very environment and will indirectly ensure its preservation for years to come. Click to continue

Isilumko Media shows its heart to the community
The staff at Isilumko Media (powered by Studentwise) recently rallied together in support of one of the group’s corporate social responsibility (CSR) initiatives, Hearts of Hope. Home to 14 orphaned children, Hearts of Hope relies on community donations like that received from Isilumko Media to help keep it afloat. Click to continue

iCelebrities learn to ‘say freeze’ in the coldest bar in Africa and win money for charity
Thursday, 1 March is not a date that is synonymous with sub-zero temperatures in Johannesburg, as it is still summer in this hemisphere. However, guests got to experience a winter wonderland like no other at the launch of the Castle Lite 'say freeze' campaign. Click to continue

Help conserve the environment with MyPlanet, Food & Trees for Africa and the World Wildlife Fund
South Africa faces various environmental issues ranging from deforestation and a decline in biodiversity, to air and water pollution, occurring in the very areas where fitness and outdoor enthusiasts go to escape from the pressure of the city. Even though many of us know that these problems exist, we can easily feel at a loss at what to do, due to the magnitude of the problem ... Click to continue

Telecommunications and creative design can advance Africa
MTN’s general manager of brand and communication, Ryan Gould, officially opened the Design Indaba 2012 conference with a welcome address that acknowledged that mobile telephone networks can be used as a way to advance the African continent. Click to continue

iThings take a shocking turn at COUP in March with the tabloid issue
COUP has got the hustlers, the trashy stuff and a whole lot of exclamation marks to keep you entertained this month. As much as we hate to admit it, most of us possess an inexplicable and overwhelming attraction to the dark side. Love it or hate it, scandal is not going anywhere, which is why this month, COUP brings you the tabloid issue. Click to continue

Mercedes-Benz is announced as new title sponsor of South Africa’s biggest fashion events
Luxury car manufacturer, Mercedes Benz, has been announced as the new partner of African Fashion International (AFI) in title sponsoring Africa’s most globally recognised fashion platforms – Cape Town Fashion Week, Joburg Fashion Week and Africa Fashion Week. Click to continue

MTN to tag 49M messaging on its 'Call Back’ facility
In line with its partnership with Eskom’s 49M campaign, MTN has announced that it is tagging 49M messaging around energy conservation and efficiency onto its 'call back' facility as of Tuesday, 28 February. As a result, this messaging will be made available to MTN’s pre-paid service. Click to continue

ihuman.kind Advertising helps feed South Africa's hungry
The team at human.kind Advertising are as passionate about doing good as they are about their trade. This fervour extends to their immediate community and the greater world around them. Click to continue

New accounts
Joe Public partnering with Foodcorp
South Africa’s third largest food company, Foodcorp, which incorporates brands like Pieman’s, Nola, Bobtail and Ouma Rusks among others, has confirmed the appointment of Joe Public as its lead communication partner to assist in growing its business and brands. Click to continue

The Travel Corporation renews with marcusbrewster
The Travel Corporation (TTC) has reappointed marcusbrewster as its PR agency of record. TTC comprises four leading travel brands: Trafalgar, Contiki, Insight Vacations and Uniworld Boutique River Cruises. Click to continue

From the editorial desk ...
Common press release problems to avoid
Just this week, journalist Samantha Cook tweeted, “I wonder if PRs realise that using 'effervescent' as an adjective just makes me think of Corenza C ... in the same way, ‘a whole new world’ reminds me of Aladdin.” This week, Leigh Andrews takes another look at the media/PR relationship, this time with a focus on press releases. Click to continue


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