Loading Adverts...
Follow our RSS feed
  • Click to go to the Home page
  • Click to go to the Gallery
  • Click to go to the Glossary
  • Click to go to the Creative Space
Loading
Reasons to change your PR agency
Reasons to change your PR agency
There are certainly situations where a PR agency finds itself out of sync with its clients PR needs. This problem can be quite easily ironed out by a meeting between the client and PR. However, sometimes a meeting is not the solution. Instead, a change of PR agency is the only thing that will help.
21 May 2013
Pitching to the media: What not to do
Pitching to the media: What not to do
Last week, I wrote about how to pitch to the media. This week, it’s the opposite – what one shouldn’t do. It’s a piece that can, at times, feel like a bit of a whine. However, the advice in this article will go a long way to ensure that not only will your press releases get published but also that you build meaningful relationships with the journalists.
14 May 2013
Pitching ideas that ensures you get the coverage you want
Pitching ideas that ensures you get the coverage you want
PR professionals are faced with two outcomes after pitching ideas to journalists or bloggers for possible coverage. The first is positive and they get want they were hoping for. The second, of course, is negative and no one ever wants that. If you approach it from the right angle, you won’t even have to worry about the second.
07 May 2013
Get your press release headings right the first time
Get your press release headings right the first time
I’ve written previously about constructing the perfect press release. Now, while it includes tips that are paramount to getting your audience – be they the media or your client – interested, your press releases won’t amount to much if the headline is not well thought out.
30 Apr 2013
PR: Managing everyone’s reputation effectively but its own
PR: Managing everyone’s reputation effectively but its own
If there is one word that can describe what the PR industry is all about, it’s perception. Public Relations is about the managing of how the public views a brand, be that a company or a person. Having said that though, there is a sad irony: while the PR industry handles everyone else’s reputation, it fails to manage its own.
23 Apr 2013
Rebounding from a PR disaster
Rebounding from a PR disaster
A PR disaster is not something that any brand would ever want to go through. And there is plenty of advice on how to avoid one. However, that doesn’t mean that a brand is guaranteed to never suffer one. With that in mind, it’s important to know how to bounce back if your company does ever find itself in the middle of a PR disaster.
16 Apr 2013
Finding the right PR agency for your company
Finding the right PR agency for your company
The process of choosing the right PR agency for your company should never be taken lightly. It is not about picking the agency that has won the most awards or favouring another because you know someone who works there. Instead, it’s about finding an agency that fits into what your business needs.
09 Apr 2013
You and your PR agency: a working relationship
You and your PR agency: a working relationship
“Public relations is a relationship business,” writes co-founder of InkHouse Media + Marketing, Beth Monaghan on Ragan’s PR Daily. In nurturing a good relationship with your PR agency, your business can only grow positively. A bad rapport, on the other hand, can not only limit your company’s effectiveness but negatively affect your business too.
02 Apr 2013
4 lessons in PR … from the Oscar Pistorius trial
4 lessons in PR … from the Oscar Pistorius trial
The murder trial of South African paralympian, Oscar Pistorius, has since mid-February, dominated the international media landscape. The reason for this fascination stems from the fact that Pistorius, was the poster boy for overcoming seemingly overwhelming circumstances. Here’s a look at four PR lessons your company can learn from the details around his court case.
26 Mar 2013
4 lessons in PR from … the Obama’s
4 lessons in PR from … the Obama’s
Barack and Michelle Obama are arguably the world’s most powerful couple. They are at the forefront of international politics and have done so through sheer PR genius. Today we take a look at the four most valuable PR lessons your company can learn from ‘Brand Obama’.
19 Mar 2013
4 lessons in PR … from Beyoncé
4 lessons in PR … from Beyoncé
Following on from last week’s piece focusing on the PR lessons which can be learnt from Rihanna, this week we focus on the tightly-controlled, strategic PR style of music phenomenon, Beyoncé. Here are the four most important PR lessons that your company can learn from her.
12 Mar 2013
4 lessons in PR … from Rihanna
4 lessons in PR … from Rihanna
Rihanna is possibly the world’s biggest pop star right now. But aside from catchy songs and raunchy music videos, what else gets her to the top of the music world? A unique PR style does. Here are four PR lessons that you can learn from Rihanna.
05 Mar 2013
Tools for your digital PR toolbox
Tools for your digital PR toolbox
With digital playing an increasingly important role in every aspect of business, if you’re not involved, you’re at a competitive disadvantage. That’s according to Livewired PR’s MD, Lucinda Boddy. With that in mind, here are a few tools that you need to have in your digital PR toolbox.
26 Feb 2013
Take steps to avoid a PR disaster on social media
Take steps to avoid a PR disaster on social media
“Every company has the potential for a PR disaster,” says Nichole Kelly, CEO of Social Media Explorer. And she’s right. Now, throw social media on top of that and one can expect a major PR disaster if it’s not handled correctly. Fortunately, PR disasters on social media can be managed.
19 Feb 2013
Writing press releases that get published
Writing press releases that get published
While press releases should not be viewed as the only method to spread the word about your client’s campaign, they are most certainly vital. As I’ve written previously, writing a bad press release can be detrimental to your client’s brand. With that in mind, here are five tips on writing a great press release.
12 Feb 2013
The elements of a successful internal communications plan
The elements of a successful internal communications plan
Last week, I wrote about how effective internal communication among employees can lead to the success of a company. That is, of course, only part of it. One also needs to delve a little deeper to understand the elements of a successful internal communications plan. Here are a few key aspects.
05 Feb 2013
Your company’s internal communications can determine its success
Your company’s internal communications can determine its success
Effective communication between a company and its clients is important for the stability of any business. However, one could say that it's not what determines the future of a company. Instead, it is the internal communication that goes on between the employees that plays a more significant role.
29 Jan 2013
When publicity stunts go wrong
When publicity stunts go wrong
The definition of a publicity stunt, according to the MacMillan dictionary, is “something unusual that is done to make people notice a person, organization, or product”. If done correctly, they can lead to good press and positive feedback from the public. Unfortunately, that’s not always the case.
22 Jan 2013
Include your employees in your company's PR plan
Include your employees in your company's PR plan
It happens so often: you are introduced to ‘Joe’ at a braai and in an attempt to make polite conversation you ask him what he does. Now you have opened a can of worms… Joe starts telling you that he works at company X and continues to mouth away about how pathetic the company is, the lack of professionalism of his colleagues and his rude boss.
11 Dec 2012
Press releases: Spray and pray is not the way
Press releases: Spray and pray is not the way
Few things are more frustrating than opening your inbox and having to sift through the plethora of irrelevant press releases to get to the ones which your publication could actually utilise or publish.
04 Dec 2012

Twitter feed
Facebook
Advertisement
Calendar
Publicity Update is a Newsclip Media Monitoring initiative.
Loading Adverts...