On 19 July, Trump announced to the world, “I'll present the Keynote Address @TheInvestShow in South Africa on Dec 1st @socialsynergy1 for info. Register FREE at www.theinvestmentshow.co.za”. On 24 July, he encouraged his followers, “Follow @TheInvestShow for the latest details about my Interactive Keynote Address in Sandton, South Africa on Dec 1st.”

With over 150 000 followers and multiple retweets of his two posts about The Investment Show, word is spreading about the show and about Sandton Convention Centre. As the proud host of the event, which takes place from 30 November to 2 December, Sandton Convention Centre is getting its fair share of social media space, with the show’s website describing Sandton as the Manhattan of Africa and the convention centre as ‘an icon of the city’s desire to strive for excellence in making Africa a formidable global player in the world of business’.

“We are delighted to once again be hosting The Investment Show, which is a collaboration of the best property, investment and lifestyle companies and an opportunity to create business success. Technology makes this interactive keynote presentation by Donald Trump Jnr possible, and Sandton Convention Centre is South Africa’s most technologically advanced convention centre. We are very excited to see the power of social media at work in promoting the show and Sandton to a global audience,” says Mati Nyazema, executive director of Sandton Convention Centre.

The Investment Show follows on the heels of South Africa’s foremost leadership conference, the Discovery Invest Leadership Summit, taking place on 30 August. “The hosting by Sandton Convention Centre of these two top business events further entrenches Sandton as the business capital of South Africa,” concludes Nyazema.