Shaping and advancing South Africa’s development as a sports tourism destination, this plan will identify the key international events that South Africa should bid for, as well as the domestic events that need governmental support, in order to grow the country’s sports tourism industry. The SETE Conference
is sponsored by the Culture, Arts, Tourism, Hospitality, Sports Sector Education and Training Authority (CATHSSETA), and is being held at the ICC Durban alongside the 2nd
annual SETE Exhibition
, which takes place from 12 to 14 September.
Appointed by the South African Sports Confederation and Olympic Committee (SASCOC) at last year’s inaugural SETE Conference
, Thebe Exhibitions and Projects Group brought together the National Sports Tourism Steering Committee, which was tasked with developing and implementing a national strategy that would outline the key sports events which SASCOC, as well as its federations and partners, will be bidding for between 2013 and 2030. Almost a year of research and careful planning and preparation is set to come to fruition when the recommendations of the strategy are discussed and adopted at the upcoming SETE Conference
According to director for Business Development at TEPG and SETE Conference
director, Sugen Pillay, “the process of forming the strategy first involved the analysis of case studies of global destinations that have successful sports tourism industries. Here, countries such as Australia, Brazil, Spain, Scotland and the United Kingdom were studied and key success indicators were identified, which applied locally may contribute to situating South Africa as an internationally competitive sports tourism destination”.
Working within and developing existing governmental frameworks, the genesis of the strategy took into account all policies and strategies of South Africa’s government institutions relevant to sports and tourism. “The outcome of this analysis resulted in the identification of criteria that will inform government’s decision to invest in and support bids for local events, ensuring that domestic sports events are supported,” said Pillay. Triangulating the information gathered by the case studies and the analysis of governmental policy and practice, “the next phase involved consultation with key role-players identified by SASCOC, including a sample of national sports federations and tourism stakeholders, who provided information on the principal international events that South Africa should aim to host, as well as the key domestic events that need government support should it wish to bolster the local sports and tourism industries”.
Both the SETE Conference and Exhibition
, which take place from 12 to 14 September, will look to facilitate relationships between South Africa’s tourism, sport and event industries and promote the country as a popular sports and events destination. To this end, the SETE Exhibition
will feature an estimated 100 exhibitors as well as over 60 international hosted buyers (IHB’s), whilst the conference programme will include presentations and panel discussions anchored by keynote speakers who are all specialists within their respective fields.
For more information, visit www.sportsandevents.co.za
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, or follow @SETE_ZA