An industry heavyweight, Lotze has over 20 years’ experience at some of SA’s most respected consultancies including Text 100 where she was MD-designate and group account director for Microsoft. Other clients she has worked on include ABSA Properties, Acer, Ericsson, HP, Imperial, Johnnic eVentures, MTN, Spar, Steers, Sun Microsystems and Volkswagen.
For the past decade Lotze has actively immersed herself in the Information and Communication Technology (ICT) space building a large portfolio of technology clients including Logitech, CommVault, Acer and Tarsus Technolgies. An early adopter of web 2.0, she understands the value of social media strategy, consultation and implementation in both consumer and business-to-business environments.
As a new leader in the business, Ingrid will work with Marcus Brewster to expand the business through addressing product and service opportunities and co-creating business improvements with the current team.
“The PR and communications landscape has transformed rapidly and digital developments affecting consumer behaviour have necessitated evolutionary changes within our organisation,” says Brewster. “Ingrid’s involvement with the industry’s Legislation Committee, her personal interest in technology and her commitment to keeping abreast of best practice, make her the perfect person to give us a new perspective on our business.”
“With a CV that includes both big consultancy and agency start-up experience, Lotze has worked with clients both large and small to help them grow their market share and share-of-voice. Additionally, she has been highly responsive to technology changes in the digital environment so brings a wealth of knowledge and training skills in online and social media to our staff and clients.”
With qualifications from UJ, UCT School of Business and the Gordon Institute of Business, Lotze is also certified facilitator and trainer. A member of PRISA since 1989 and an accredited Public Relations Practitioner since 1994, she is a judge for both the 2012 Loeries and PRISM Awards.
“Lotze’s appointment comes off the back of our current MD San Reddy having to step down for personal and professional reasons” says chairman Marcus Brewster. “San advised me in February this year that by Q4 he would need to spend more time in Washington DC in order to pursue his studies. We are delighted to retain our relationship with San and our clients will still be able to benefit from his expertise in media training, regulatory affairs, crisis communication and reputation management. We’ll also be able to tap into his knowledge of the SADC region where he consulted for BAT, and Nigeria where he opened the bureau for CNBC Africa. Reddy, who is married to an American citizen, completed his MPhil in Futures Studies at the Stellenbosch University Business School earlier this year.
Comments Lotze: “Not only is marcusbrewster the most awarded PR agency in the country, but I consider it a powerful brand in the PR communications space. I am excited about the opportunity to extend the firm’s dominance in PR excellence and to pioneer new areas for growth”.
Lotze wilI remain a shareholder in the strategic communications company puruma which is run by business partner Gavin Moffat.
Last month, marcusbrewster was announced as the 2012 M&A SA Financial PR Firm of the Year. In 2010, the agency was named Global PR Consultancy of the Year: South Africa by the UK-based industry body PRCA.
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