“For too long everything has been so segmented. Digital, design, PR, new media, advertising … it just doesn’t make sense. When you’re working on a campaign the best way to get the message across is to uniform it across all aspects of the brand.” says Andrea Desfarges, the newly appointed PR Director of Fishgate Advertising.

Having recently returned from running an agency in London, Desfargas was offered other positions before taking up this challenge. “I wanted to work with a company that ‘Got It’. That understood that sharing inspiration and resources benefits the client and makes things more reactive." She goes on to say, “We recently presented a retail pitch where we could show how the big idea would translate from the community to social media and I could back it up with point of sale visuals and print ads. I just thought to myself, this works.”

Michael Heyns, managing director and one of the three Fishgate Advertising founding members says, “Traditional PR that consists of a girl in the back office sending out mass press releases and taking editors out to lunch has no place here. However, new PR is more inventive and knows how to reach people on different levels.”

Quintes Venter, creative director and another original, agrees, “We found that clients needed something more. So we decided to offer it to them.”

For more information, contact andrea@fishgate.co.za, 021 914 4054 or visit fishgate.co.za/blog.