Positive Dialogue will be incorporating an integrated traditional PR and social media approach in order to assist the DMMA in meeting its objectives for 2012, which include accelerating the growth of digital media in South Africa through a mentorship programme, developing a comprehensive knowledge network for members and creating a standardised industry manual for the measurement of social media.

“Our goal is to develop and share knowledge, foster a member-driven association and enhance and empower a fresh generation of media and marketing thinkers as the industry transforms to digital,” explains Suzanne Little, DMMA head of marketing and head of social media at Quirk, “Positive Dialogue will assist us in managing the roll-out of this campaign.”

Tracy Jones, managing director of Positive Dialogue, attributes this client gain to the consultancy’s multi-pronged strategy, which sets it apart from other PR agencies. “Our clients benefit from a cross-fertilisation approach, which incorporates the effective use of social media platforms and traditional PR in order to achieve optimum results.”

Positive Dialogue has built an experienced social media team with expertise in the implementation of impactful and meaningful campaigns. Positive Dialogue’s social media strategy centres on three key aspects, namely the campaign concept, the creation of meaningful dialogue through the engagement of the target audience and the effective measurement of the bespoke social media campaign.

“PR is undergoing a radical shift in the way it is conducted, planned, implemented and measured. The impact of social media cannot be overestimated and we combine this with traditional PR elements for a comprehensive, 360° approach,” explains Jones. “Our relationship with the DMMA will also open many doors in terms of strategic partnerships within the realm of digital, thereby further broadening our social media service offering.”

“We are extremely excited to have the DMMA onboard as a new client and we are confident that our integrated approach will exceed their expectations in terms of delivery,” says Jones.

Please see www.positivedialogue.co.za.