Since its inception, The PR Collective has already secured coveted accounts spanning the entertainment, music and environmental sectors. The team at The PR Collective has also secured the publicity work for Elvis Blue – the platinum-selling artist and recent SAMA-Award winner for Best Adult Contemporary Album.
“We founded The PR Collective on the principles of integrity and honesty,” says Sonet Botes, managing director and founder of The PR Collective. “Our commitment to these ideals are underlined by securing the work with Elvis Blue – an artist whose talent and stage presence is only matched by his integrity.”
The Johannesburg-based company offers a full range of public relations and communications services, including strategic brand communication, reputation management, media relations, events, new/social media strategy, profiling, translating, professional writing and media analysis.
The team is headed up by Sonet Botes, a superlative public relations practitioner who has made her mark in the medical, FMCG, lifestyle, entertainment and technology sectors, having worked on international brands both in South Africa and abroad over the last 25 years. She is supported by a team of experienced and sharp communicators, who share her commitment to excellence.
The business model The PR Collective uses, makes provision for tight control of expenditure on internal day-to-day activities. This allows the company to provide their services at excellent rates. “It is important to us to provide superior service at competitive rates, as many companies have to go without public relations services – simply because they cannot afford it. We hope to change all that,” adds Botes.
With the exciting prospect of working with one of the biggest stars our country has ever produced, The PR Collective is ready to take brands across South Africa to the next level, with honest, efficient communications strategies and brilliant, creative ideas.
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