Whether your company deals in the fashion industry or even the property industry, Sore Thumb Publicity develops the necessary strategies and implements them in order publicise your ‘brand’ and give it the attention that it deserves.
*A ‘brand’ can be defined as any identity of a specific product, service or business.
The publicists have years of experience and have made invaluable relationships with the various journalists and editors nationwide so as to benefit all parties involved, i.e. Sponsors, Financiers etc.
Aside from the obvious brand and product awareness, Sore Thumb Publicity looks at your brand or company reputation, your activities and their share of market – that’s all managed through PR. The agency's PR understanding of the ‘flow’, coupled with real collaborative partnership with production and entertainment properties for ultimate Brand benefit means that PR is best placed to deliver and, ultimately, exploit outstanding content in the new age.
Main services include:
Product Launches
Event Management
Publicity
PR Consultancy
Brand Concept & Development
Entertainment Tour Logistics
eMarketing
Website Development and SEO
Online Reputation Management
Further services Include:
Professionally written Press Releases
Event Photography and Videography
Personalised Photo shoots
Sponsorship Sourcing and Management
Print and Online Advertising
Graphic Design
Professionally written Articles and Blogs
Digital Music Distribution
Internet marketing services:
Search Engine Optimisation (SEO): SEO is the process of getting a website to achieve top rankings for its chosen key phrases on the search engines without paying for these rankings. With daily search volumes in the hundreds of millions, and searchers in ‘goal mode’, this is a tactic that cannot be ignored.
Online Advertising: Its broad impact is unmatched and with a completely measurable ROI, the sales value cannot be disregarded.
Affiliate Marketing: Is a combination of PPC and Online Advertising. In simple terms, it involves getting affiliated websites to display your adverts, with payment based only on performance (usually a commission on sales generated).
Design, layout and navigation (Web 2.0): The web currently demands fantastic quality websites, without the ‘static’ norm of so many of them out there. Web 2.0 will take your site to the next level, and into the rankings with the rest of the world!
Site Administration: Maintenance of pages and Statistics of your web sites performance.
Viral Marketing: Word of mouth in an electronic context. Using the connectedness of the Internet to build brand awareness and grow subscriber lists.
Web PR: Allows online PR tactics to reach their full potential because the brand gets to travel to so many places, continuously linking back to your site.
Email Marketing: Allows you to build relationships with your target market as well as those who don’t convert. This way you can communicate with them over time rather than losing them all together.
Advanced Tracking and Web Analysis: Allows you to see exactly what articles and blogs are popular to your reader base. You are able to spot trends, the amount of daily visitors, amounts of repeat visitors (visits) as well as how the reader actually got to your site (a powerful decision making tool).
Social Media: In an age of Consumer Generated Media, Social Media has a powerful role to play when it comes to marketing your brand online. This includes reader “hubs” such as Twitter, Facebook, Chat forums to mention but a few. You are able to put what you want right in the path of your readers where they will inevitably stumble over it creating further hype.
Online Reputation Management (ORM): A imperative component to maintaining and growing any brand online, ORM empowers you to know exactly what is being said about your brand on the Internet so you can engage and protect your reputation. ORM is an essential ingredient in any PR campaign.
For more information, contact Simon Lacey (Chief PR Account Executive) on 072 118 7334, or email
simon@sorethumbpublicity.com.
http://sorethumbpublicity.co.za