The Look & Feel Good Expo takes place from 10 to 12 September at the Cape Town International Convention Centre, and from 8 to 10 October at the Coca-Cola Dome in Northriding, Johannesburg.

Liberty Medical Scheme; AEG; and Boost Juice have signed on as sponsors of the Look & Feel Good Expo.

According to Andrew Edwards, Executive Principal Officer for Liberty Medical Scheme: “How you look and how you feel have a direct impact on each other. Encouraging consumers to take care of their health, in its many forms, is vital for Liberty Medical Scheme, and that is why we are proud to be a part of the 2010 Look & Feel Good Expo.”

AEG/ Electrolux will be equipping the SABC2 and Spekko Rice kitchen for the cooking demonstrations by top chefs. David Stone, Product and Marketing Manager, says AEG/ Electrolux is pleased to be associated with the event: “As a brand, we pride ourselves on being innovative; quality-driven; and user-friendly, and we believe this ties in perfectly with the ethos and target market of the Look & Feel Good Expo.

“Cooking has really taken off as people increasingly explore exotic and healthy dining options as part of a well-rounded lifestyle, and the kitchen is definitely becoming the new social hub of the home.”

In addition, SABC2 has come on board for the second year in a row as media partner. The health and wellness ethos of the show dovetails perfectly with the channel’s approach to healthy and vibrant living. Celebrities from a selection of SABC2’s popular local programmes will form part of the promotional campaign, also providing extensive exposure.

Enthused Nivasha Hardev, Marketing Manager SABC2, “In our busy and highly pressured society, it makes sense for us as SABC2 to be associated with an event that focuses on offering tools to enhance and maintain a healthy lifestyle. We look forward to once again interacting with our viewers and expo visitors during this three day lifestyle extravaganza.”

The response from visitors and exhibitors alike, to the début Look & Feel Good Expo in Johannesburg has encouraged the organisers, BizEvents, to extend the expo to Cape Town this year.

Exhibitors praised the 2009 expo for being 'entertaining'; 'action-packed' and 'interesting', and for its professional organisation.

The brand manager for Boost Juice in South Africa, Mellischa Rautenbach, said: “Boost gained a lot of exposure, and if anyone was unsure about our offering, they certainly took note at the expo!”

Judith Gordon-Drake of LifeLine Johannesburg also related the benefits of being associated with a 'feel-good' expo: “We promote and facilitate emotional wellness, and we felt that this show was exactly where we should be. We thought that the show marketing and communication were exceptional.”

“There is a definitely a groundswell of people realising the value of healthy, wholesome living and we are delighted that major sponsors have also realised the value of being attached to an expo of this nature,” says BizEvents Managing Director, Heidi Warricker.

“We hope to attract even more exhibitors and visitors to both events, which are a modern; innovative; and interactive showcase of the latest wellness and lifestyle trends. Exhibitors can reap immense benefits from our extensive targeted marketing campaign, the vibrant show attractions, as well as from having valuable one-on-one contact with visitors to the shows. With a captive audience of motivated South Africans seeking new ways to live a healthy and happy lifestyle, it is a great space in which to position lifestyle brands,” she says.

The twin expos’ multi-platform marketing campaign includes a mix of print advertising across more than 25 health; wellness; beauty; fitness; and lifestyle magazines.

The extensive print media component of the campaign includes VIP tickets being bagged with top magazine titles in September and October. In addition, an online and social networking campaign is being rolled out, as well as outdoor; radio; and television platforms.

The expo focuses on getting the most out of 21^st Century living, tapping into the burgeoning health; wellness; greening; beauty; fitness; and happiness industry. With a firm focus on offering more, there are several fun activities; stimulating workshops; and complimentary treatments included in the entrance fee.

Highlights include yoga and meditation classes; beauty and spa treatments; alternative healing showcases; healthy eating tips and demonstrations; fitness workouts; environmental awareness exhibits; sexuality advice; and laughter therapy workshops.

For more information, visit www.lookandfeelgoodexpo.co.za and to exhibit, email booknow@lookandfeelgoodexpo.co.za.