Hello and welcome to the Publicity Update Weekly Vodcast with me, Pat McClelland. This is your weekly overview of what’s hot and happening in thecommunication industry. Kicking off with the top story: This year the format of the PRISM Awards has changed to a morning ceremony. Bridget von Holdt has noted that with tickets selling fast the new time slot is evidence of the enthusiasm being shown by the communication industry. Reach For A Dream projects has appointed specialist stakeholder communications company Redline as its communications partner with effect from 1 March 2009. Redline has also taken first place in the Year End Results category at the Business Day Financial Advertising Awards for client, Impala Platinum. Text 100 Global Public Relations and its research arm, Context Analytics, have announced the results of their Media Prominence Study, shedding new light on the debate between public relations and advertising. Due to its overwhelming success, PRWeek has decided to re-run its PR and Social Media online conference. An online video stream recorded at PRWeek's acclaimed social media andblogging summit will be streamed around the world on 23 April. Hospitality specialist FIVESTAR PR has been retained by the Mont Rochelle Hotel & Mountain Vineyards to provide public relations support. Atmosphere Communications has signed up two new blue-chip clients, namely Sanlam and Plascon, after a series of competitive pitches. EconoBEE, a leading company that consults on Broad Based Black Economic Empowerment issues has recently appointed The Lime Envelope as its PR partner. For more information on these stories,log on to www.publicityupdate.co.za. That’s it from me – see you next week.