Loading Adverts...
Loading Adverts...

Follow our RSS feed
Banner

Twilight Children's Project seeks help to improve lives

The Twilight Children Project’s main aim is to reintegrate into mainstream society children and young adults, by giving them skills to affirm their confidence, so they can become valuable citizens. The Twilight Shelter Children and the outreach homeless come to learn literacy, skills such as pottery and other forms of art such as recycled art; sewing; and beadwork.

Read more...

Vodacom and The Smile Foundation team up for 'Smile Week'

Picture

Vodacom and The Smile Foundation will once again team up from 2 to 6 August, to provide some 25 children with craniofacial; cleft; and congenital hands surgical procedures, at the Red Cross War Memorial Children’s Hospital, in Cape Town.

Read more...

Southern Sun Hotels recycle

Picture

With 64 Southern Sun hotels in South Africa having proudly hoisted the flags of the FIFA World Cup participants, the question now is what to do with these beautiful pieces of fabric. Southern Sun Hotels has launched another nation building initiative, one that is set to warm the heart literally, by transforming thousands of flags into beautiful blankets for underprivileged children.

Read more...

eWaste gets the Earth Team’s green thumbs up

Picture

Living in the age of technology; gadgets; and gizmos, we are a generation of waste, extravagance and constant upgrades. We are always wanting the latest phone; ipod; laptop; or gadgets, in a world that consumes that much, what are we doing with the old?

Read more...

Gearhouse spends 67 minutes for Mandela

Picture

Management at Gearhouse SA believe that it is by the capabilities of its front-line staff that its reputation for excellence has been established. In support of its employee advancement policy and skills equity drive, the company has an extremely proactive approach to training.

Read more...


New AccountsNew Accounts


Epic Communications takes on the Sanlam Investment Management SA Challenge
Specialist corporate and professional services PR agency, Epic Communications, has been appointed to handle the public relations requirements for the Sanlam Investment Management SA Challenge. Now in its third successive year, the internationally renowned team development event will take place in September, in the Magaliesberg Mountains - the ultimate corporate adventure.
Account gain for Grapevine Communications
Menlyn Maine Investment Holdings (Pty) Ltd has appointed Grapevine Communications to handle its PR for Menlyn Maine, Africa’s first ‘Green City’ quality mixed-use precinct located in Pretoria's eastern suburbs.

People on the MovePeople on the Move


Lange Strategic Communications announces new appointments
Lange Strategic Communications has appointed Robyn Aris as Senior Account Manager and Sibonginkosi Mlalazi as Account Executive.
Violaine Beix to join APO’s International Advisory Board
The African Press Organisation (APO) has announced that it has named Violaine Beix, Africa Progress Panel’s Communications Officer, as member of its international advisory board.

Publicity ProfilePublicity Profile


Purple Pine Public Relations
Purple Pine PR is a dynamic, boutique PR consultancy situated in Cape Town. It has a variety of clients ranging from art galleries to sport events, exhibitions to publishing. Its strategy and aim is to work closely and effectively with a handful of clients so it can truly understand their business and be an integral part of their success.
Writers Write
Writers Write is a dynamic, growing company that teaches South Africa to write.

Communication newsCommunication news


Constitutional Court not expected to approve new Information Bill
The Cape Times reports that members of Parliament have been warned that the Protection of Information Bill will not survive the scrutiny of the Constitutional Court because it discounts media freedom and the democratic values of transparency and accountability.
Minister to suspend top official
Business Day reports that Communications Minister Siphiwe Nyanda is expected to suspend his Director-General, Mamodupi Mohlala, following repeated disagreements over tenders she refused to sign. It is understood that Mohlala cautioned Nyanda that removing the administration of tenders from her would violate the Public Finance Management Act.
print mail permalink

The switch in call-to-action campaigns, to get everyone involved

MTV’s Switch initiative was launched in 2007, and with it has come a change in focus from campaigns being seen as ‘out there’ and ‘not affecting me personally,’ to global awareness of issues that affect the planet and our lives individually and on a more personal level.


Everyone around the world gets involved
By Leigh Andrews

I’ve noticed this as press releases nowadays no longer merely shine the spotlight on companies that are ‘doing good’ – instead, they call on their readers to take part and get involved, extending the reach of campaigns that were previously rather small. It’s not just ‘green’ initiatives, like MTV’s Switch, which are doing so – the recent International Mandela Day is a key example of this.

Previously a South African campaign encouraging the public to emulate Mandela’s 67 years of striving to help others, by assisting someone for 67 minutes. This year, the campaign went global as the world celebrated the first International Mandela Day. Not just about promoting the CSI spirit of large organisations, everyone was asked to make an effort to improve the lives of those around them.

The Switch campaign I mentioned previously has also evolved, in that Switch is now looking for bloggers to spread the message, taking the campaign’s focus from the smaller niche MTV-viewing youth group initially targeted through public service announcements produced by different agencies, as well as programmes on the channel, to the greater good in terms of ‘making global climate change a top priority’ by making online resources available on the MTV Switch website. As the Balancing Act website puts it, ”…the initiative delivers simple tips to help viewers realise that small actions taken by many individuals can make massive differences to the world’s carbon emissions.” Kenny Luna of the treehugger site notes that this has definitely proven effective in terms of raising public awareness of global problems, as one of his students stated ‘Dude, it’s on MTV!’ Proof that even an American channel previously known for its strong focus on consumerism and ‘living the good life’ can change its colours and get the world involved through the internet and celebrity endorsement. This is a strong feature of the 1Goal campaign, with the aims of providing every child in the world with access to education.

There has definitely been a change in focus with celebrities and politicians not only endorsing products they are paid to sponsor, but also initiatives they feel are worthy of support and that need to be brought to the public’s attention. Another interesting development is the ‘Causes’ app on Facebook, which allows Facebook members to form groups in support of causes ranging from animal welfare to raising funds for cancer research. The question we need to ask, however, is whether this actually makes a difference, or if 'causes’ have just become a trendy thing to put on one’s social networking page, to show you care – the social networking version of ‘greenwashing campaigns,’ which I have previously defined as campaigns that simply attempt to ‘paint’ their company initiatives in a green light, without actually making a real effort – in a sense, they have green skin but their hearts don’t bleed green blood.

The Media Logic team touches on this growing trend toward ‘moral hunger’ in that it has noticed a marked increase in cause-related ‘do gooder’ initiatives from financial service institutions, in an attempt to generate some good publicity after being slated by the press. They add that sponsorships are “…as old as business itself,” as “companies and institutions have long given dollars to have their names attached to community events and good causes, or support and promote the volunteer efforts of their employees.”

I end off with a further word against greenwashing, especially as the target market out there is a lot more clued up and savvy in decision-making than in the past, especially with the rise of crowdsourcing – we no longer merely accept information for what it is at face value, and are quite adept at searching for the hidden meanings and reasons behind certain causes attracting more time in the spotlight.

Have you also noticed a trend towards getting ‘everyone’ involved in campaigns, as opposed to the small focus model of the past? If so, please leave your thoughts on our blog.

View all
print mail permalink

Hospice and Wesrandse Skool show how to rise above your circumstances

On Wednesday, 28 July, Newsclip's Lindsey Kin attended a heartfelt talk by inspirational speaker, Tracy Todd, held at the Wesrandse Skool, in association with Hospice. "The event was an eye-opener, and one that has touched my heart and will remain with me forever," says Kin.


Hospice and Wesrandse Skool show how to rise above your circumstances
By Lindsey Kin

Tracy Todd was an active lady who loved sport and outdoor activities, yet, her life changed irrevocably when a tragic accident left her a quadriplegic. Todd talks from the heart, and this is her story…

At school, Todd excelled in sport, especially athletics and gymnastics. After school, she went on to complete her degree in teaching, and like most students, she says she had a zest for life, and would never say “no” to a good party. “I could have been labelled as an adrenalin junkie,” says Todd. “I would grab every opportunity to go rock climbing; abseiling; para-sailing; skiing; and sky diving,” she says, adding that the day she jumped out of an aeroplane was one of the best days of her life.

Before her accident, Todd admits that she had an arrogant attitude towards life and believed that she was totally invincible and that nothing would ever happen to her. “I never really knew what life was about.”

During her student years, Todd fell in love. She got engaged; married; and thereafter came the miracle of a child, her baby boy, Chad. Todd moved back to Nelspruit and began teaching. “The busier I was, the happier I seemed to be. I ran marathons; played club hockey; went to the gym; and did show jumping,” she says. Physically, Todd was fit; firm; and healthy.

In April 1998, Todd; her husband; and 10-month-old baby went on their first family holiday to the Eastern Cape. “I remember lying on the beach watching my little boy play with the sand and in the sea water for the first time, and feeling so content that my life had always gone exactly according to plan. My life had never been touched by great emotional or physical pain, and I had never experienced the loss of a loved one,” she says. “My life had never been hit by tragedy or trauma, and I had no idea what life was really all about. However little did I know, I was about to find out,” she says.
Image
On Easter Monday, Todd and her family were returning to Nelspruit from their holiday. They had been driving for about 12 hours. “My little boy became extremely distressed and tired of being in his car seat; he needed his nappy changed and a bottle,” says Todd. She asked her husband to stop the car, but they decided to push on until the next town.

“I couldn’t bare my baby’s heart-wrenching sobs any longer,” say Todd, so she made the decision to take off her seatbelt and climb over to the backseat to take Chad out of his car seat. Just as she was about to start changing his nappy, they were involved in a car accident. The car rolled, landing on its roof.

Todd hit her head on the roof. She says that during the accident, she “never lost consciousness” and was aware of everything going on around her. “I watched my hand fall to my lap,” says Todd. She knew immediately that she had broken her neck. Todd could hear Chad crying somewhere in the back seat of the car, but was unable to turn her head to see where he was. Miraculously, Todd’s husband; Chad; and the little dog they took with them on holiday were not injured in the accident. She, however, woke up in ICU attached to a ventilator.

“I had always had a tremendous fear of being kept alive on machines,” says Todd. Knowing this, her husband told her that the doctor had assured him that there would be a chance she would come off the ventilator.

Todd says that she remembers “the fear and heartache” she felt when the doctor gently broke the news she would be paralysed forever. “I had never been so scared in all my life. There I lay, unable to move; unable to talk because of the ventilator; and unable to breathe on my own at that stage,” she says. Fortunately for Todd, being young; fit; and healthy, she was weaned off the ventilator faster than expected and was then moved into the spinal unit for rehabilitation. This was the start of a long, hard road to recovery and re-building of a new life in a new body.

Todd explains that sometimes she thinks, “If I had my seatbelt on that day, there is probably a good chance that I would not be in this wheelchair today. I thought it would take five minutes to change his nappy, but all it took was one split second and all of our lives were turned upside down forever.”

Todd has been left paralysed from the neck down and is only able to move her head from side to side, and lift her shoulders - this is the sum total of her physical independence. She needs someone with her 24-hours-a-day to do absolutely everything for her; she says that one of the hardest things she has had to come to terms with is the utter loss of privacy and independence. “I need someone to wash me; dress me; feed me; brush my teeth; and even turn me over at night in bed,” says Todd. She finds that she gets very frustrated, and it’s the smallest things that do so. She says, “The next time your head or your nose itches, sit on your hands and see how long you last.” She guarantees it will feel as if you are being tortured. Another frustration for her is at night. “When I’m cold and I can’t pull up my duvet I have to call someone to help me; or when I am hot and I can’t kick-off my blanket, I have to ask someone to come and help me.” Todd remembers sitting in her lounge one night reading next to the lamp. “That night, there was a moth flying around the lamp, and it kept flying onto my face. I then took in a deep breath in an attempt to blow the moth away, but I accidentally sucked the moth into my mouth,” says Todd, adding, “take it from me, moths are not very appetising.”

Even though life chose Todd, by the mere fact that she survived this tragic accident, she was not ready to choose life, because her trauma and tragedy did not end there. A year after the accident, Todd and her husband got divorced and she lost custody of her son. ”I went into such a deep depression and considered suicide. There was one problem, however - my arms would not work, and no-one amongst my family or friends was willing to help me commit suicide,” says Todd. But today, as a Christian, Todd says her son can be proud to call her ‘mom’, because she can live her life with dignity, and she has learnt that “there is nothing in life that is so bad that we need to take our own life.”

Todd says that she is still a typical woman, and loves to cry. “It’s not a very pleasant experience though, because the tears run down my cheeks and tickle them; and the snot runs into my mouth and I can’t blow my nose,” she says, and admits that every now and again she has a good cry because it’s an emotional release for her, and helps with healing.

Todd has learned a lot of her coping and life skills from her son. She remembers when Chad was about 13-months-old and learning how to walk, he was toddling along and fell and grazed his knees and began to cry. “As a mom, all I wanted to do was pick him up and kiss his knees better,” but she couldn’t. She looked at him and said “Boy, kiss it better.” Chad leaned forward and went “mwah, mwah,” and kissed both his knees. He then got up, with his tear stained face and carried on playing. Todd says she looked at her son and thought, “Do you know what, if my son at 13-months can get up and carry on with life after a fall, then so can I.”

Chad has also taught Todd how to relax a little as a mom. She remembers a day when he was playing outside and the dog had defecated right where he was playing. “My son begun to crawl towards it with great gusto and when he got to it, he stuck his hands in and started eating it, and I could do nothing to stop it,” she laughs. The more she kept saying, “no, boy,” the more he kept going “num-num.” It was on this day that she learnt that she cannot be in control of everything that her son does. She adds, “he didn’t come to too much harm, he just had dirty hands and smelly breath.”

Todd remembers the first day she laughed after the accident for the first time. She and Chad were in town, and she was talking to a good-looking man. Her little boy was climbing up and down her wheelchair as he usually does, and then he lifted up her blouse right above her head and she could not get him to put the blouse down. Smiling, she says, “Do you think I could get the guy to help me,” – typical”. Eventually, Todd just sat there and laughed, and it was at that moment, for the first time that she really laughed again (after her accident). “That day, my son taught me that it is okay to laugh at myself, and laugh with others,” she says, adding “you can’t get through life without a sense of humour.”

The old ‘adrenalin-junkie Tracy’ resurfaced unexpectedly one day when a complete stranger offered her a flip in his micro-light, and she accepted. “As we were flying up above Gods beautiful creation, I felt so free, and normal, and so alive. When we came back to land, I could see my empty wheelchair waiting for me and I choked up that I had to get back into it,” says Todd. However, she has come to realise that this ‘thing’- her battery-powered chin controlled wheelchair is her tool for mobility and freedom.

Most people see a wheelchair as a source of confinement, but for Todd, it is her independence. She admits, “Here I have this wonderful machine that is like my legs, I just walk differently to you, that’s all.” Todd explains that being paralysed doesn’t mean she does not have exactly the same needs as we do. She too needs to feel attractive; have her hair done; go to the mall to go shopping; go out with friends; hug; and kiss, the only difference is that she has to have someone help her fulfil these needs. She also shares that: “it’s the small things in life” that she misses, like being able to hug her son. She says, “The next time you hear your favourite song, get up and dance just because you can.” Todd also misses clapping her hands as a form of expression; waving to say hello; use her hands as she jokes, “I’m a teacher, and you know us teachers like to use our hands when we are talking and explaining things”; and being able to walk on the grass, and feel the grass on her feet - “It’s the smallest things in life I miss the most.”

Todd says that she has a wonderful support system. At home, her Care Assistants are “angels from heaven,” and she knows that “no amount of money could re-pay them for what they do for her.” She also has wonderful friends, that would drop anything to help her, whether day or night. However, she has learned that humans by nature are “quite selfish, and that if they are not getting anything out of a relationship in return, they don’t hang around.” Even though Todd is paralysed from the neck down, she is still capable of being a friend. She has learned that we need to “take time to listen to one another,” and that “time is a gift that I now have”. Todd’s parents, who have assisted her physically; financially; and emotionally, have taught her what unconditional love is all about. “I was living in a perfect world and didn’t appreciate what I had until I lost it, constantly complaining and never satisfied, I didn’t realise how much I actually had to be grateful for, until I lost it all,” says Todd.

“For as long as you are breathing, there’s life; and as long as there is life, there is hope,” say Todd, and it is for this reason she continues to live a full, meaningful life, and grabs every opportunity that comes her way. She has gotten involved with various organisations in her area, helping other people with disabilities and making a difference in their lives. She also does inspirational talks around the country, and most recently, has started a blog that she is thoroughly enjoying, and uses as an outlet to reach many more people. Her dream is to write her autobiography, saying that “there’d be nothing nicer than going into Exclusive Books and seeing my book on the shelf.”
Image
Before ending off her inspirational talk – and boy, was it ‘lump in my throat’ inspirational - she said we need to start counting our blessings, and not add up our troubles. “We are going through difficult times especially in our country,” says Todd. She knows first-hand that it is so easy to be negative and to complain, but believes we need to wake up in the morning and think, “what have I got to be grateful for today?”

Her motto in life: “who needs to walk when you can soar,” and she ended off by saying, “if I, as a quadriplegic, can continue to live a full meaningful life, just imagine the potential that each and every one of you has. We can continue to make a difference, continue to share and connect; and go out there and be a meaningful part of society.”

Overall, the event was thoroughly enjoyed and non-perishable food items were donated by all attendees.

“The food and drinks will long be forgotten but the message of an experienced and professional motivational speaker will stay with the audience forever,” part of Hospice in the West’s commitment to sharing the care in 2010!

View all
Picture
White.inc
“When it comes to events, catering and design, white.inc is in a league of it"s own." white.inc is owned and run by Jason Whitehead, who has managed restaurants; catered private dinners; and conceptualised and co-ordinated events for over 15 years. The company consists of three divisions – caterin...
Picture
Hout Bay PR & Design
Lindy Nauta, owner of Hout Bay PR & Design, has 20 years of experience in public relations around the country and internationally in various fields, ranging from sports events; residential estates; retail outlets; conservation; instrumentation; electronics; hotels; and tourism to upmarket restauran...
Picture
Blackmagic Communications
- Blackmagic is a communications company focused on event management; video production; exhibitions and research. For more information, visit www.blackmagic.co.za. - - For a full company profile, click on the PowerPoint attachment below....
Picture
Tshirundu Communications
Tshirundu Communications was established following a strategic decision by the management teams of both Simeka TWS and Graphicor to purchase the two businesses from parent company, Adcorp Holdings Limited. Each of these companies has a 30-year industry track record. Earlier this month, Graphicor ...
Picture
Carat PR
Carat (formerly Media Co-ordination) was the pioneer of the media independent, and was founded 34 years ago in 1975. The agency has grown from strength to strength only through its ability to maintain existing relationships, and build new ones. Carat in the past, as Media Co-ordination, preferred a...
Picture
Corporate Communications Consultants
Corporate Communications Consultants is a strategic communications company that focuses on helping organisations improve their stakeholder communication to positively improve their business. The company is made up of a professional team who provides sound, strategic advice and delivers exceptional ...
Picture
Rabbit in a Hat Communications
Rabbit in a Hat Communications is owned by Sascha Polkey, a Capetonian who has been working in public relations, marketing and events for the past nine years. Rabbit in a Hat was founded by Polkey in 2005. Rabbit in a Hat specialises in public relations for dynamic, ground-breaking companies who li...
Picture
Siyenza Management
Siyenza Management, founded and situated in southern Africa, produces services competitive with global standards, and is immensely proud of its South African roots. The core of the agency"s business philosophy and service offering is formed by the synergistic partnerships it creates with its client...
Picture
Medios
With over a decade's experience, Medios can provide a comprehensive marketing and public relations campaign to a diverse range of companies. Medios understands that a marketing campaign involves more than placing advertisements. A successful marketing campaign is built on a combination of br...
Picture
Rogue Brand Agency
On 21 July Rogue Brand Agency opened its doors and its minds for South Africa. The agency has been launched to challenge the depths and heights of truly brand centric, business-wide communication. The agency will offer a line-of-sight brand building service, meaning it offers brand development strat...
Picture
The Red Phone
The Red Phone was established by founder Lauren Winchester in 2003. Since then, it has developed an impressive reputation in the PR industry, handling public affairs, company image communications and investor relations. It has also broadened its offering to include sports and sponsorship marke...
Picture
Trinitas
Trinitas, a member of the Raizcorp group, has developed a failsafe model for entrepreneurial success. It leads its clients to run operationally sound companies, while increasing turnover through marketing and communicating the correct message to the correct market. Trinitas’ in-depth knowledge and ...
Picture
Southern Spoor Marketing
Southern Spoor Marketing has expanded its services from sales and marketing representation for a select collection of privately owned hotels and lodges, to a variety of marketing-related and PR services, specialising in the tourism and hospitality industry. It sets itself apart by offering indust...
Picture
Greater Than
Greater Than is a national full-service public relations agency that specialises in fashion, entertainment, hospitality, cuisine and consumer brand PR. The agency prides itself on going over and above the call of duty to ensure the highest standard of service excellence and deliverables that exceed...
Picture
Activate Communications
Activate Communications, a 100% women-empowered company boasts more than 20 years experience between the partners, Michelle Govender and Colleen Chappe, in the areas of public relations and market research. With over 12 years in-depth experience in the PR field at local government level, Michelle G...
More View all
Sponsored Press Releases
Our glossary contains a wide variety of industry terminology, acronyms, buzzwords, neologisms and protologisms.

If you have interesting definitions to submit, please contact us.

A | B | C | D | E | F | G | H | I | J | K | L | M |
N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

Show all terms
Blog

The great paywall debate

Are paywalls a feasible way of generating revenue at a time when online advertising just isn’t coming to the party, or do they serve to alienate online readers who see the content they consume as interchangeable between various sites – and would rather change to a free site than have to pay for the same content somewhere else?...read more
Advertisement
Archives
28 July 2010 Week in review
21 July 2010 Week in review
14 July 2010 Week in review
7 July 2010 Week in review
30 June 2010 Week in review
23 June 2010 Week in review
15 June 2010 Week in review
9 June 2010 Week in review
2 June 2010 Week in review
26 May 2010 Week in review