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Game celebrates the donation of its 100th Amalunchbox Kitchen


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On 16 May, Game handed over its 100th Amalunchbox mobile kitchen to 935 excited learners at Moriting Primary School in Tembisa, Johannesburg marking an incredible investment in changing the lives of an estimated 100 000 children across South Africa.

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SEW Eurodrive and FESTO sponsors the PneuDrive Challenge


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The PneuDrive Challenge 2012 Student Engineering Design Competition, sponsored by SEW Eurodrive and FESTO, recognised the need to start addressing the bridge between business and student engineering more than four years ago.

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Lodie de Jager to embark on a 15 000 km solo motorbike ride for Operation Smile


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South African motorbike rider, Lodie de Jager, will undertake a harrowing solo 15 000 kilometres ride from Germany to Russia and back to Germany, to raise funds for Operation Smile South Africa.

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Western Cape Province goes all out to educate the nation on World TB Day


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World Tuberculosis (TB) Day is an event that aims to raise public awareness about TB and the efforts made to prevent and treat the disease. This event is held on 24 March every year, as part of TB Month, and is promoted by numerous organisations.

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Jeyes cleans up Khayelitsha and Gugulethu


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Well-known household brand Jeyes Fluid, a Tiger Brands homecare product, will be embarking on a clean-up campaign in Khayelitsha and Gugulethu in the Western Cape. The campaign, which commences in Khayelitsha in May, will see Jeyes teams cleaning and sanitising public toilets, homes and community areas.

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Editorial DeskEditorial Desk

Is it fair to ‘buy’ publicity from journalists?
Without coverage from journalists, many a product launch, rebrand or award ceremony would go unnoticed, so it comes as no surprise that companies and brands go to great lengths to keep the publicity-absorbing crowds happy. But when does ‘keeping journalists happy’ turn into buying publicity with lavish events and gifts? Christine Greyvenstein looks at the matter from a journalist’s point of view.
PR works for charity, even without the big budget
There are two things that a charity needs PR for. The first is exposure while the second is exposure over and above competing charities and NGOs. This all means money needs to be spent, something which charities have little of. But that doesn't mean the PR won't be any less effective.

In FocusIn Focus

SASCOC and SAA support local athletes ahead of 2012 Olympics and Paralympics
On Tuesday, 10 April, members of the media were invited to an announcement by South African Sports Confederation and Olympic Committee (SASCOC) and South African Airways (SAA) in South African Airways Technical’s hangar 8 at OR Tambo Airport. Leigh Andrews attended and provides feedback.
Vodacom is changing the world
On Thursday, 29 March Vodacom held an event to announce the second phase of its ‘change the world’ programme. Vodacom started off the proceedings of the event by giving each person in attendance a drum and having them drum along with the very entertaining Drum Café. It was a great way to start the event as it got the crowd all excited and enthusiastic for what was yet to come.

New AccountsNew Accounts

Owlhurst wins Emerald Resort and Casino
Owlhurst Communications has been confirmed as the communications partner for Emerald Resort and Casino.
Watt Communications welcomes Teraco Data Environments and F5
Integrated marketing and communications agency, Watt Communications, closed off April with two big wins: global application delivery networking leader F5 and South Africa’s first provider of vendor neutral data centres, Teraco Data Environments.

People on the MovePeople on the Move

Talk2Us appoints Heather Robinson in communication specialist position
Talk2Us is pleased to announce the appointment of Heather Robinson to the role of communications development specialist. Her core function will be working with clients on various projects that deliver the Talk2Us consulting services, as well as helping to develop the company’s product offering.
ABF elects Alexander Leibner as its new president
Alexander Leibner has taken on the role of president of the ABF Vital Support Fund with immediate effect.

Publicity ProfilePublicity Profile

PR Worx
PR Worx came into being on 13 October 2001 and is headed by Madelain Roscher who has 20 years in-depth public relations, communications and marketing experience. PR Worx is a multiple award-winning SMME agency, with a solid knowledge of the public relations industry.
Sore Thumb Publicity
Sore Thumb Publicity is a boutique Public Relations, Media Liaising and Brand Concept Development agency based in Johannesburg, South Africa.

Communication newsCommunication news

Unisa’s call centre decision: a lesson for all companies?
There is no doubt that customer communications can be one of the biggest challenges for a company or organisation. Get this right and you can turn people into brand ambassadors, but get it wrong and customers make their displeasure known very publicly. Fokion Natsis, Interactive Intelligence’s South African country manager further explains.
The 'ugly duckling' of communication
Marisa Louw (CPRP) writes that just like Hans Christian Anderson's Ugly Duckling, internal communication is usually the last egg to hatch and never gets any attention until it lies dying in the snow. Often it is too late to rescue the situation and companies call on the expertise of a communication consultant to save the day.
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Everything goes digital …

In this week’s editorial desk article, I wrote that the shift toward digital in the print media landscape is having an effect on the advertising industry, as popularity of the medium affects the method of spreading messages....read more
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